Launching your brand’s very first social media platform can be exciting and nerve-wracking at the beginning. Of course your main goal here is to drive social media users to your website or e-shop and convert them to customers. However, in this day and age, brands are expected to be more relevant and engaging to its target community especially in the universe of instagram, facebook, tik-tok, and twitter. So, how do you do that? How will you be able to sell while being relevant?
First thing’s first — set your objectives. Although these vary depending on your needs, it’s always very important to keep three things in mind:
“Why did the conversion come last?” Well, you see… you can’t really skip steps in launching your social media platforms unless you’re willing to spend on a huge amount of media budget right away. It takes A LOT patience! So take a chill pill and we’ll share with you how to get started in organically launching your social media platform.
As they say, “Content is King” — and to be fairly honest, that’s so true! Why? Because putting out social media content for businesses serves as an Ad. Imagine Times Square, New York is Instagram and the people there are the users. With the thousands of Billboard and LED Ads you’ll see there, how will you be able to stand out?
This just means that you have to be extra creative when developing content. That’s why in this section we will be sharing with you the 3 kinds of social media content that should be included in any brand’s content plan namely, Lead Generation Content, Proof of Credibility, and Breakers. Each content serves a purpose that will help drive traffic into your social media platforms and also help promote the brand, may it be through Instagram or Facebook. The exact definition and examples can be found below:
Lead generation content is any kind of post that has the intention to sell or capture demand. These could be in the form of the following:
Tips:
Proof of credibility are posts that showcase information about the brand and why they should purchase your product. These are very important as today’s market is very aware and conscious of brands that they can trust and products that actually work. These could be in the form of the following examples:
Tips:
Breakers are the type of posts that “makes the feed breathe” in the sense that the entire content is not always about the product or brand. Aside from that, breakers are also “shareable” contents that your audience can relate to and can be possibly shared through their network via stories, reposts, and the like. Some examples of these are the following:
Tip:
After knowing which types of content you shall post on your brand’s social media platform, you may now move on to the next level which is plotting your content calendar. You may be asking “why do I have to make a content calendar when I could just post what I want whenever I want?” Well, it really doesn't go that way. Go back to your objectives and read through it, and you’ll realize that in order to achieve those goals, you have to strategize. The content calendar shall serve as a backbone for you to get the best out of your social media efforts and we’re here to share with you some useful tips in constructing your own content calendar.
Start off by developing a content plan of what should be posted according to your campaign/ marketing timeline or by assigning a type of posts per day in a week. Below are two possible ways to develop a content plan:
Example 1: Week 1 — Product announcement
Example 2: Assigned content type per day in a week
Tip: Make sure to share these posts in the Stories as well and engage the community through the Instagram features that were previously mentioned.
It’s totally up to you how you’d like to design your content and we encourage you to get your creative juices flowing. We just want to share some tips that would guide you in this fun and creative journey. See them below:
There are so many ways on how to develop a content calendar. It’s also up to you if you want to use Google Sheets, Notion, Trello, and other softwares to organize them. Regardless of what software you intend to use, here are some important things to take note of when developing your content calendar:
Plot the Content Calendar with the following elements:
Posting Schedule:
According to Sprout Social, best days and times to post Lead Generation content are Wednesday at 11 a.m. and Friday from 10 a.m.–11 a.m, since these are the peak hours for Global Social Media Engagement. Provided below are more insights on the best days to post depending on the kind of content:
Well there you have it folks! Try applying these tips and it will surely help you strategize your branding efforts, and understand how to use social media platforms as your acquisition channel. Do you want to take steps further and level up your social media game? Hit us up and schedule a call!
Pinterest is the ultimate visual search engine.
Your products are awesome. What if we could sell more of them?
Do more with less
I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.
Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!
This calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.
This email A/B test significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.
The perennial, ever-so-sticky question: How much does an e-commerce website cost? The answers will vary. Also, the answer you don’t like: It depends.
Personalizing your eCommerce site is a great way to improve conversion rates.
Learn how to create FAQ (Frequently Asked Questions) for eCommerce and you’d not only do a service for your potential customers but also save time answering questions (on live chat, email, phone, or otherwise).
Search Engine Optimization (SEO) is key to getting your website found and for you to take advantage of the phenomenal use of search engines as the starting point for most users’ journey on the web -- to find answers, to look for information, to compare product A with product B, to look for solutions, to find local stores or merchants, and also to buy.
As far as proven eCommerce marketing strategies go, while we use the word “try” in the title, what we really mean is that you “should”. By the end of 2022, global eCommerce will be worth a whopping $5.55 Trillion. By 2023, eCommerce is going to be worth $6.17 Trillion. If anything, eCommerce is only going to get bigger and is a viable opportunity for any eCommerce brand.
Landing pages -- unlike regular pages -- help convert better. Use them generously for all campaigns. eCommerce conversions -- along with sign ups with tracking pixels happen on landing pages. Sales happen on eCommerce product pages. All of this is tracked.
One way to challenge big brands is to leverage data. Which data? Yours
To help boost your Shopify store conversion rates, you’ll need a holistic approach.
What do customers want to see? Truth is, it really depends on what you offer and how you want to brand your business. Overall, here are the things that we highly suggest you consider when writing your newsletter.
How to increase click rate on emails? This is a very tricky question because it always depends on a lot of stuff and by a lot we mean — A LOT. So, we suggest to actually follow this checklist that we have formulated to help you get a bigger picture of what should be done.
Discover your intelligence & benchmark ecommerce platform, panoramata.co! Sart saving countless hours on benchmarks and deliver more value today.
