"What is your conversation rate?’ And only on the Paid campaigns? And the associated CAC?"
“I have lots of visits but not many orders, but I don’t know why.”
“Yes, I have a Google Analytics account, but it is complicated, I am not able to see what I want.”
“I would like to find influencers who follow my brand: there must be some who are subscribed to my account or subscribed to my newsletter, but how do I know?”
Data management is central today for any business that has an online activity- and by setting up very simple things, you can already get ahead of the majority of your competitors: creating an advanced CRM with standard profiles, links between CRM and customer/lead activity on the site, etc.
By handling this data in the right way and implementing the tracking of the right metrics on your site, you can drastically change your understanding of your business: and find out what points you need to improve to reach the next step!
Analytics, CRM, tracking, metrics. For us, those are the key words.