Facebook Ads Budget & Profitability Calculator

Our calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.

Access it here : https://docs.google.com/spreadsheets/d/1yrCVUobiH3jsFh9SMYD65fBo-4d6YXaj16zdSXCJmlU/edit#gid=0

It's locked by default - to use it, copy in into your drive to make the changes in the blank cells.

It will tell which metrics to hit to be profitable

Looking at metrics such as Cost Per Click (CPC), Click-Through Rate (CTR) and your conversion rate (these are pre-populated with default data), it will tell you if launching Facebook Ads in these conditions make sense.

These metrics are limited - usually, while running Facebook Ads campaigns, you want to have several kind of campaigns available, for a different objective (Reach, Clicks, Retargeting, etc.). But this is a first good step into making sure if paid media & advertising is made for you - and at which conditions.

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Measure what matters - the rest doesn’t count.

Measure what matters.

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Optimize your conversion rate, again and again

Even when there’s none left, there are still some more

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