How to increase click rate on emails?

This is a very tricky question because it always depends on a lot of stuff and by a lot we mean —  A LOT. So, we suggest to actually follow this checklist that we have formulated to help you get a bigger picture of what should be done. Need more inspiration ? On panoramata, you can get access to more than 30,000 emails send by the best ecommerce brands, and understand their whole marketing strategy.

Check it out here:

  1. Make sure your CTA is highlighted

Your CTA is very important because this single button serves as a guide for your page visitors that could easily impact your conversion rate. 

  1. Make sure your CTA is above the fold on most mobile screens

Why specifically on mobile? Well, as we’ve mentioned before almost 80-90% of your email readers are viewing your email through their mobile phones. So make sure your CTA is right there as soon as they open your email.

  1. Make sure to mention a timeframe for action/ use scarcity so people can take action

Make it known how important it is for them to have your product right away. Don’t be too much of a hard sell but make sure you have an uber creative copy to help them convert.

  1. Don’t keep them hanging in your subject line — make it honest, specific and straight to the point.

Your subject line is as crucial as your CTA. Make sure they have a quick overview about your brand, what you do, and more importantly — your value proposition. Try keeping a minimum of 10-13 words for your subject line and couple it with a powerful CTA.

  1. Don’t try to outsmart your CTA button with funny words - also, make it clear & specific. ‘Order’ or ‘Shop all’ will perform better than a ‘it’s time to catch them all’.

As we’ve mentioned in a previous article, don’t go overboard with your CTA. We get that you want to be creative and unique but better save them for other sections on your website. 

And you’re all set! Make sure you implement this checklist right away and review your website from time to time to see which areas need improvement. Better yet, have your funnel reviewed to know how you can improve your performance!

Loved what you just read? 
This is one of the questions that we got asked from our weekly Q&A on Instagram. Follow us to get a chance to ask your own questions and don’t forget to subscribe to our newsletter as well for growth strategies that are served fresh out of the oven.

Auteur : 
Mehdi BOUFOUS
Retrouvez-nous sur YouTube pour des analyses marketing hebdomadaires.
▶ Je m'abonne !
Abonnez-vous à notre podcast hebdomadaire 3615 Marketing.
▶ Notre podcast
Author : 
Mehdi BOUFOUS
Subscribe onYouTube for weekly growth ecommerce best practices.
▶ Subscribe !
Connect with me on Linkedin!
▶ Connect
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

>

Improve your email marketing campaigns

Spam? Junk mail? Special offer? Unsubscribes? Hard Bounce? Open rate at 14%?

Let's get these emails read again

>

Improve your eshop with growth strategies

Your products are awesome. What if we could sell more of them?

Get ready for takeoff & land on your dream e-shop

Growth Insights • More articles

The Perfect Email Journey to get back +25% of your lost checkouts

I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.

Read →

Your CRM action plan to take your ecommerce store to the next level [checklist included]

Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!

Read →

Facebook Ads Budget & Profitability Calculator

This calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.‍

Read →

Emails Metrics A/B Test Significance Test

This email A/B test significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.

Read →

How to Create SEO-Optimized FAQs To Get More Traffic

SEO-optimized FAQ for your eCommerce store gives people the information they're looking for without them having to leave your website or call customer service.

Read →

How Much Does an Ecommerce Website Cost?

The perennial, ever-so-sticky question: How much does an e-commerce website cost? The answers will vary. Also, the answer you don’t like: It depends. 

Read →

eCommerce Personalization Examples & Tactics For Shopify

Personalizing your eCommerce site is a great way to improve conversion rates.

Read →

How to Create FAQ Pages For eCommerce: Best Practices for 2023

Learn how to create FAQ (Frequently Asked Questions) for eCommerce and you’d not only do a service for your potential customers but also save time answering questions (on live chat, email, phone, or otherwise). 

Read →

Programmatic SEO and eCommerce: What are some best practices? 

Search Engine Optimization (SEO) is key to getting your website found and for you to take advantage of the phenomenal use of search engines as the starting point for most users’ journey on the web -- to find answers, to look for information, to compare product A with product B, to look for solutions, to find local stores or merchants, and also to buy. 

Read →

Proven eCommerce Marketing Strategies To Try in 2023

As far as proven eCommerce marketing strategies go, while we use the word “try” in the title, what we really mean is that you “should”. By the end of 2022, global eCommerce will be worth a whopping $5.55 Trillion. By 2023, eCommerce is going to be worth $6.17 Trillion. If anything, eCommerce is only going to get bigger and is a viable opportunity for any eCommerce brand.

Read →

Why Do You Need Landing Pages For eCommerce Sites? 

Landing pages -- unlike regular pages -- help convert better. Use them generously for all campaigns. eCommerce conversions -- along with sign ups with tracking pixels happen on landing pages. Sales happen on eCommerce product pages. All of this is tracked. 

Read →

Big data for Ecommerce Small Businesses

One way to challenge big brands is to leverage data. Which data? Yours

Read →

What is a Good Conversion Rate On Shopify? [& Tips On How to Improve Conversions]

To help boost your Shopify store conversion rates, you’ll need a holistic approach.

Read →

Benchmark - Email strategies you can learn from these DTC Brands

What do customers want to see? Truth is, it really depends on what you offer and how you want to brand your business. Overall, here are the things that we highly suggest you consider when writing your newsletter.

Read →

Growth Blog • D'autres articles

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
▲ hutte • que 2021 soit spécial • réalisé avec attention