One way to challenge big brands is to leverage data.
Amazon, Nike, etc. All the big names are into "big data" since a few years now.Sounds complicated. Sounds something like you can achieve only with a few millions in the bank.It's not.
There are several ways big data pays off instantly - and turns into revenue. The 3 main ones are:
Two main reasons:
Big retailers are good at this. Because of their volume and history, they're good at predicting behaviours.
What can you do?
Shopify and Amazon offer good reports for this.
The more data you can acquire about your customers, the better.
It's easy to send a survey and questions.
It's another deal to send regular surveys and accumulate knowledge out of all the datapoints you can get - and then use them in another channel.
So what should you do?
This one's tricky - because it depends a lot on your CRM. My rules of thumb:
What's one of DTC powers over retail, even now?
In retail, everyone will always see the same products, same price tag, same billboard.
Not online. The products you see, the reco, the headlines. Everything can be personalized & improved for conversions.
Here, there are two enterprise-level tool you can use FOR FREE.
Hope this helps. I have been reading too much useless "big data for DTC" click bait articles and got frustrated.
Hope this blog post is not useless. Take care of yourself and I wish you can get 10 minutes for yourself and your love ones today ✨
I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.
Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!
This calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.
This email A/B test significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.
Search Engine Optimization (SEO) is key to getting your website found and for you to take advantage of the phenomenal use of search engines as the starting point for most users’ journey on the web -- to find answers, to look for information, to compare product A with product B, to look for solutions, to find local stores or merchants, and also to buy.
As far as proven eCommerce marketing strategies go, while we use the word “try” in the title, what we really mean is that you “should”. By the end of 2022, global eCommerce will be worth a whopping $5.55 Trillion. By 2023, eCommerce is going to be worth $6.17 Trillion. If anything, eCommerce is only going to get bigger and is a viable opportunity for any eCommerce brand.
Landing pages -- unlike regular pages -- help convert better. Use them generously for all campaigns. eCommerce conversions -- along with sign ups with tracking pixels happen on landing pages. Sales happen on eCommerce product pages. All of this is tracked.
To help boost your Shopify store conversion rates, you’ll need a holistic approach.
What do customers want to see? Truth is, it really depends on what you offer and how you want to brand your business. Overall, here are the things that we highly suggest you consider when writing your newsletter.
How to increase click rate on emails? This is a very tricky question because it always depends on a lot of stuff and by a lot we mean — A LOT. So, we suggest to actually follow this checklist that we have formulated to help you get a bigger picture of what should be done.
Colourpop is a great makeup and skincare brand. It is well-known for its cosmetics and well-appreciated by beauty addicts around the world. We were curious how they gained even more popularity, so we did what we love to do - review their funnel. Let’s see all their good practices and what they could improve on their website!
The global eCommerce industry is pegged at a whopping $4.89 trillion in 2021, according to Shopify. If you get it right, it’s a profitable and borderless industry that you could take advantage of.