The perennial, ever-so-sticky question: How much does an e-commerce website cost? The answers will vary. Also, the answer you don’t like: It depends.
But then, you don’t have to go shooting in the dark. The actual cost of the e-commerce website depends on several aspects of e-commerce website infrastructure, your choice of an e-commerce platform, hosting, business costs, management, development, marketing, and development fees.
E-commerce store costs when you take the WordPress route will be drastically different from another path you could take with Shopify (and related expenses). If you custom build your E-commerce website -- your costs are going to be higher than when you go with Shopify, Webflow, WordPress, and other options available to you.
For the sake of simplicity, we’ll take one or two (but not more) options to see just how much e-commerce websites cost:
Some of the basic and foundational costs are likely to remain as expected costs, such as:
Note: If you pick Shopify, your package comes with hosting, compliance, bandwidth, SSL certificate, and so much more. WordPress + WooCommerce (by itself) will require specialist e-commerce hosting or managed WordPress hosting along with a string of plugins you need for your business.
When considering the costs of setting up an eCommerce site, two popular options come to mind - Shopify and WordPress. Each has its unique pros and cons, and their pricing structures reflect these differences.
For Shopify, you'll be looking at hosting and platform fees of either $29, $79, or $299 per month, depending on your choice of plan. This might seem steep compared to other options, but remember that Shopify offers a comprehensive package. Marketing tools, such as Shopify Email and Shopify Automation, are included in your plan. Not only that, but you also get an SSL certificate - an essential feature for any eCommerce site, as it provides security for your customer data.
On the transaction side, Shopify charges a payment processing fee of 2.9% + 30¢ for the $29 plan, 2.6% + 30¢ for the $79 plan, and 2.4% + 30¢ for the $299 plan. While these numbers might seem small, they can add up, especially if you're processing a large volume of transactions.
Additionally, Shopify offers a variety of themes and apps, both free and paid, to help customize and enhance your online store. A web-based designer is available to help you create a professional and appealing site.
On the other hand, WordPress is a more flexible option, but with that flexibility comes additional responsibilities and potential costs. Managed hosting fees start from $15 per month but can go up depending on your specific needs. While it offers a popular and easy-to-use content management system (CMS), SSL certificates are not always included. If not available, they can range from $8 to $60 per year.
Payment processing on WordPress depends on the specific payment gateway you choose. There are many options available, each with its own fee structure. This requires additional research and decision-making on your part.
WordPress also offers a variety of themes and plugins, both free and paid. Gutenberg, a site designer, is free, but other paid options are available if you need more advanced features.
When it comes to pricing, my strong advice would be to carefully consider what you're getting for your money. Shopify's higher upfront costs might initially seem off-putting, but the convenience and range of services provided can be worth the investment, especially if you're new to eCommerce. On the other hand, while WordPress may appear cheaper, the costs can quickly add up when you factor in additional features and services that are not included in the base price. Always weigh your options and consider what is most important for your specific business needs.
Note on WordPress and WooCommerce Costs:
For e-commerce, cheap hosting just won't do. Managed WordPress hosting is a better option which usually starts from $15 (rare) and is usually available for $29+ (usual).
Free themes (including WooCommerce themes) don’t give you flexibility and design options, so you’d want a paid theme (which can cost anywhere from $59 to $399 (depending).
Even with a paid theme, you might want complete flexibility and control with design so you’d want to use Elementor or Divi (which have separate license fees as well).
Starting from here, it’s Wild Wild West: design tools, marketing plugins, email marketing accounts, payment processing, paid plugins from the WooCommerce stable (such as WooCommerce for Subscriptions), and more.
Most premium theme, plugin, and site builder licenses require a monthly or yearly payment which has a tendency to stack your costs.
You could do it for cheap. You could spend an arm and a leg. Or you might be able to find a sweet spot of affordability.
What are you going to go for?
I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.
Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!
This calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.
This email A/B test significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.
Personalizing your eCommerce site is a great way to improve conversion rates.
Learn how to create FAQ (Frequently Asked Questions) for eCommerce and you’d not only do a service for your potential customers but also save time answering questions (on live chat, email, phone, or otherwise).
Search Engine Optimization (SEO) is key to getting your website found and for you to take advantage of the phenomenal use of search engines as the starting point for most users’ journey on the web -- to find answers, to look for information, to compare product A with product B, to look for solutions, to find local stores or merchants, and also to buy.
As far as proven eCommerce marketing strategies go, while we use the word “try” in the title, what we really mean is that you “should”. By the end of 2022, global eCommerce will be worth a whopping $5.55 Trillion. By 2023, eCommerce is going to be worth $6.17 Trillion. If anything, eCommerce is only going to get bigger and is a viable opportunity for any eCommerce brand.
Landing pages -- unlike regular pages -- help convert better. Use them generously for all campaigns. eCommerce conversions -- along with sign ups with tracking pixels happen on landing pages. Sales happen on eCommerce product pages. All of this is tracked.
One way to challenge big brands is to leverage data. Which data? Yours
To help boost your Shopify store conversion rates, you’ll need a holistic approach.
What do customers want to see? Truth is, it really depends on what you offer and how you want to brand your business. Overall, here are the things that we highly suggest you consider when writing your newsletter.
How to increase click rate on emails? This is a very tricky question because it always depends on a lot of stuff and by a lot we mean — A LOT. So, we suggest to actually follow this checklist that we have formulated to help you get a bigger picture of what should be done.