This email A/B significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.
It's locked by default - to use it, copy in into your drive to make the changes in the blank cells.
Input raw data of your email campaign : amount of recipients per variant, amount of opens, amount of clicks and amount of conversions. The calculator will provide you with all the useful data you need to collect, especially my favourite for this kind of test : the open to click email. That's the ratio of recipients who clicked the email after opening it - it's more relevant in these A/B testing cases because it allow you to compare the content of your email, independently of the open rate.
It allows you, for each campaign, to test both variables for the open rate (sending time, sender, subject, etc.) and variables for the click rate (raw content, copywriting, CTA, etc.) - therefore to test things faster - and that's useful!
This significance test, by default, is two-sided. It will tell you which metrics score tests are relevant. And then, how to use it:
On top of that, this significance test will output a summary of your scores. It will display which variant has the best open rate capability, the best content inside in the email to maximise clicks and - overall - which versions is the more likely to drive conversions.
Spam? Junk mail? Special offer? Unsubscribes? Hard Bounce? Open rate at 14%?
Even when there’s none left, there are still some more
Measure what matters - the rest doesn’t count.
This calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.
I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.
Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!
When you run a multi-brand or multi-vendor website, divide your collections using your brands/vendors, and make sure to showcase your store's merchandise through these collections first (so it’s obvious for first time visitors). After that...
Bathleisure — made better. What a promise! Let's dig into their funnel review in video - we'll list here the main takeaways you can take.
We love this brand to be honest. That's why it's interesting for us to review them, as they do an incredible job on their ecommerce funnel. These funnels at a glance series are always shorter than we'd like to, but for now — let's focus on the main takeaways. It's not only about your products — it's about your brand and your universe.
What do customers want to see? Truth is, it really depends on what you offer and how you want to brand your business. Overall, here are the things that we highly suggest you consider when writing your newsletter.
With the top 10 Direct-to-Consumer brands that we’ve reviewed and was able to gather all the juicy details you need in setting up your e-shop’s product page! Whether you are an entrepreneur in beauty, fashion, lifestyle, or food & wine — we got you covered. Check out our list below to find your perfect match:
How to increase click rate on emails? This is a very tricky question because it always depends on a lot of stuff and by a lot we mean — A LOT. So, we suggest to actually follow this checklist that we have formulated to help you get a bigger picture of what should be done.
Once you set up a sales funnel, there are several things you should implement in order to maximize your conversion rate. No matter what you’re selling, this checklist can help you get better scores, close more clients and get a better understanding of your business.
Launching your brand’s very first social media platform can be exciting and nerve-wracking at the beginning. Of course your main goal here is to drive social media users to your website or e-shop and convert them to customers. However, in this day and age, brands are expected to be more relevant and engaging to its target community especially in the universe of instagram, facebook, tik-tok, and twitter. So, how do you do that? How will you be able to sell while being relevant?
The lower your bounce rate is, the better. Because with a lower bounce rate, it just means that more people are engaging with your content, visiting pages on your website, etc.
Onboarding is key to any product — that’s the first impression you’re giving to new users, and it’s the occasion to lead your users to complete specific actions, that will ensure that they might stick to your product.
Is page loading speed really important for SEO ?The answer is... not that much. But having a slow website is an extremely negative signal for SEO. So, once you make sure that your website loads pretty quickly, don’t spend too much time over optimizing this. Once your website is “regular” fast, you better spend time on crafting content, if SEO is your focus.