This email A/B significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.
It's locked by default - to use it, copy in into your drive to make the changes in the blank cells.
Input raw data of your email campaign : amount of recipients per variant, amount of opens, amount of clicks and amount of conversions. The calculator will provide you with all the useful data you need to collect, especially my favourite for this kind of test : the open to click email. That's the ratio of recipients who clicked the email after opening it - it's more relevant in these A/B testing cases because it allow you to compare the content of your email, independently of the open rate.
It allows you, for each campaign, to test both variables for the open rate (sending time, sender, subject, etc.) and variables for the click rate (raw content, copywriting, CTA, etc.) - therefore to test things faster - and that's useful!
This significance test, by default, is two-sided. It will tell you which metrics score tests are relevant. And then, how to use it:
On top of that, this significance test will output a summary of your scores. It will display which variant has the best open rate capability, the best content inside in the email to maximise clicks and - overall - which versions is the more likely to drive conversions.
Spam? Junk mail? Special offer? Unsubscribes? Hard Bounce? Open rate at 14%?
Even when there’s none left, there are still some more
Measure what matters - the rest doesn’t count.
I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.
Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!
This calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.
Search Engine Optimization (SEO) is key to getting your website found and for you to take advantage of the phenomenal use of search engines as the starting point for most users’ journey on the web -- to find answers, to look for information, to compare product A with product B, to look for solutions, to find local stores or merchants, and also to buy.
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One way to challenge big brands is to leverage data. Which data? Yours
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How to increase click rate on emails? This is a very tricky question because it always depends on a lot of stuff and by a lot we mean — A LOT. So, we suggest to actually follow this checklist that we have formulated to help you get a bigger picture of what should be done.
Colourpop is a great makeup and skincare brand. It is well-known for its cosmetics and well-appreciated by beauty addicts around the world. We were curious how they gained even more popularity, so we did what we love to do - review their funnel. Let’s see all their good practices and what they could improve on their website!
The global eCommerce industry is pegged at a whopping $4.89 trillion in 2021, according to Shopify. If you get it right, it’s a profitable and borderless industry that you could take advantage of.