Growth Insights

Facebook Ads Budget & Profitability Calculator

Facebook Ads Budget & Profitability Calculator

This calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.‍

Read More

Your CRM action plan to take your ecommerce store to the next level [checklist included]

Your CRM action plan to take your ecommerce store to the next level [checklist included]

Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!

Read More

The Perfect Email Journey to get back +25% of your lost checkouts

The Perfect Email Journey to get back +25% of your lost checkouts

I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.

Read More

Emails Metrics A/B Test Significance Test

Emails Metrics A/B Test Significance Test

This email A/B test significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.

Read More

Top Skincare Brands to benchmark your e-commerce site

Top Skincare Brands to benchmark your e-commerce site

How should my website look? How am I going to showcase my products? What are the things that my target market wants to see? We’ve come up with three categories namely design, merchandise presentation, and added features that could be useful to improve your conversion rate.‍

Read More

Manage your customer segmentation directly in Shopify

Manage your customer segmentation directly in Shopify

Being attentive to your customer segmentation is essential. It allows you to understand how your online store is structured in terms of customer renewal and the types of orders you're receiving. Then, you can better target your audience by building the right lists.

Read More

The perfect structure for a Pin on Pinterest

The perfect structure for a Pin on Pinterest

Pinterest has much to offer, and we’re going to show you how to make the most of its potential through what is the most important on this social media: the content – namely, the Pins. How to build them, what you should take into account, the tools which are available and that you can use for free. In short, how to make the perfect Pin in order to get the best results, that is to say a qualified audience, engagement, brand awareness and visibility.

Read More

Funnel Review / Open Spaces

Funnel Review / Open Spaces

In order to get a better understanding of what a good marketing funnel is, let’s talk about the website of Open Spaces, and let’s take a few minutes to highlight their strengths and what they could do better.

Read More

10 emailings journey to implement for your ecommerce store

10 emailings journey to implement for your ecommerce store

Emailing is essential while running an ecommerce store. Newsletters, Lost Checkouts, Welcome sequence etc. We're listing here the main sequences you need to create for your store, with the associated objectives you have to keep in mind.

Read More

Find relevant brands Instagram accounts from a list on the web

Find relevant brands Instagram accounts from a list on the web

A python gist to share - this time, the goal is to go over a list of brands featured on a retailer website and find all their Instagram accounts. Same principle is valid to go though Linkedin, Facebook & co.

Read More

Funnel Review / KKW Beauty

Funnel Review / KKW Beauty

We're running an Ecommerce funnel analysis of the brand KKW Beauty. We'll go over their homepage, where they highlight special drops and must haves.

Read More

Funnel review / Native, their reviews, referral system and upsell mecanism

Funnel review / Native, their reviews, referral system and upsell mecanism

We're running an Ecommerce funnel analysis of the brand Native. We'll go over their homepage, where they highlight in a very clever way the thousands of reviews they have and push their referral system right away and check their smart upsell mecanism, when you're adding a low than $30 product into your cart.

Read More

Countif and Sort, 1 million times faster

Countif and Sort, 1 million times faster

Excel only takes into account a little more than 1,000,000 rows. Even more - try to perform a =COUNTIF() on 1 million rows. You'll get the result two days after.So here I'm just sharing a little Python script, that actually does the work in less than 2 minutes. I'm leaving comments to explain the script below.

Read More

Automatically post from your Shopify Blog to Pinterest

Automatically post from your Shopify Blog to Pinterest

Here, we'll use Zapier to automatically post from our Shopify blogs to Pinterest, capturing the image. The trick is that Shopify blog use Atom, while Pinterest only use RSS feeds - we can't connect them automatically. On top of that, Shopify doesn't include the featured image of a blog post on their feed, so we'll be capturing that as well.

Read More

Optimize your Shopify Order status page (without Shopify Plus)

Optimize your Shopify Order status page (without Shopify Plus)

Customize your checkout page by adding content on it, even if you're not on Shopify Plus. The checkout page is not a thank you page - it's an opportunity!

Read More

How to check scraped emails and prepare your outbound strategy

How to check scraped emails and prepare your outbound strategy

You have a list of emails, but you don't know how much are valid and you want to avoid Hard Bounces? This post will list tools and go step by step so you can protect your sender reputation, also on a budget!

Read More