This calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.‍

Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!

I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.

This email A/B test significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.

How should my website look? How am I going to showcase my products? What are the things that my target market wants to see? We’ve come up with three categories namely design, merchandise presentation, and added features that could be useful to improve your conversion rate.‍

Being attentive to your customer segmentation is essential. It allows you to understand how your online store is structured in terms of customer renewal and the types of orders you're receiving. Then, you can better target your audience by building the right lists.

Pinterest has much to offer, and we’re going to show you how to make the most of its potential through what is the most important on this social media: the content – namely, the Pins. How to build them, what you should take into account, the tools which are available and that you can use for free. In short, how to make the perfect Pin in order to get the best results, that is to say a qualified audience, engagement, brand awareness and visibility.

In order to get a better understanding of what a good marketing funnel is, let’s talk about the website of Open Spaces, and let’s take a few minutes to highlight their strengths and what they could do better.

Emailing is essential while running an ecommerce store. Newsletters, Lost Checkouts, Welcome sequence etc. We're listing here the main sequences you need to create for your store, with the associated objectives you have to keep in mind.

A python gist to share - this time, the goal is to go over a list of brands featured on a retailer website and find all their Instagram accounts. Same principle is valid to go though Linkedin, Facebook & co.

We're running an Ecommerce funnel analysis of the brand KKW Beauty. We'll go over their homepage, where they highlight special drops and must haves.

We're running an Ecommerce funnel analysis of the brand Native. We'll go over their homepage, where they highlight in a very clever way the thousands of reviews they have and push their referral system right away and check their smart upsell mecanism, when you're adding a low than $30 product into your cart.

Excel only takes into account a little more than 1,000,000 rows. Even more - try to perform a =COUNTIF() on 1 million rows. You'll get the result two days after.So here I'm just sharing a little Python script, that actually does the work in less than 2 minutes. I'm leaving comments to explain the script below.

Here, we'll use Zapier to automatically post from our Shopify blogs to Pinterest, capturing the image. The trick is that Shopify blog use Atom, while Pinterest only use RSS feeds - we can't connect them automatically. On top of that, Shopify doesn't include the featured image of a blog post on their feed, so we'll be capturing that as well.

Customize your checkout page by adding content on it, even if you're not on Shopify Plus. The checkout page is not a thank you page - it's an opportunity!

You have a list of emails, but you don't know how much are valid and you want to avoid Hard Bounces? This post will list tools and go step by step so you can protect your sender reputation, also on a budget!