How to Create FAQ Pages For eCommerce: Best Practices for 2023

Learn how to create FAQ (Frequently Asked Questions) for eCommerce and you’d not only do a service for your potential customers but also save time answering questions (on live chat, email, phone, or otherwise). 

Saving your business time, money, and precious resources is an opportunity for you to focus on things that matter.

Here’s how to create FAQ pages for eCommerce -- as dedicated FAQ pages, FAQ elements on Product Pages, and more -- in a way that works for your brand: 

They Have Questions. Provide Answers 

How do you find what people are looking for? A quick way to do that is to do a casual search on Google and find nuggets of critical information that Google itself provides.

Google features such as “People Also Ask…” and “Related Searches” give you ideas for creating FAQ pages instantly. If you can, also use Answer The Public, Ubersuggest, Google Keyword Planner, Semrush, Ahrefs, and other tools.

Answer the questions your customers might have directly on relevant product pages. If the questions are broad, you can also consider creating a dedicated FAQ page or add relevant questions on pages that cater to content around these questions. 

Quick searches on Google will reveal what some of the most pertinent questions are -- about products, on the product category, or on topic clusters that relate to your product. 

For instance, if you sell Winter clothing, Winter Fashion, and Apparel, the questions could be: 

  • What Are the Latest Winter Fashion Trends? 
  • What Clothes are Trending This Winter? 
  • How Should I Dress For Winter? 
  • Winter Styles for Men (or Women) for 2023

Make it SEO friendly 

FAQ pages for eCommerce have a dual purpose:

  1. Answer often-repeated but burning questions potential customers have.
  2. Help get found on search engines (for precisely answering questions customers have) thereby getting more traffic to your eCommerce site. 

Making your FAQ pages SEO-friendly, hence, is a no-brainer then. 

SEO, however, isn’t just about “content on your site, peppered with keywords”. Today, good SEO also relates to page load speed of your eCommerce site, the way your content is structured, the overall user experience (UX/UI), ease of navigation, layout, and so much more. 

Make your FAQ pages simple, quick to navigate, intuitive, and fast loading. 

Use structured schema to get snippets & SERP

Use Structured snippets and Google might just pick your product pages or other content on your website to be featured on the very top (on the first page) of Google search results. 

Google prefers using the term “Rich results” for showing structured snippets data on your site. 

This is how a search query is answered with “Rich Results”. Look at the example below for an actual structured snippet powered search result from Esquire Magazine for the term “Best of Men’s Winter Fashion 2022”. 

There are various types of Structured Snippets -- featuring direct points, flight timings, stock prices, maps, videos, and more. 

Build your FAQ pages not just with content but also proper formatting but also with structured snippets and the content itself can feature on Google Rich results on search (when Google deems it to be appropriate). 

Questions on Competitor Websites, Forums, Reddit, and More

Go to particular “sub-reddits”  on Reddit that relate to your brand, your competitors’ brands, or the general topic of discussion around the products you deal with. 

Chances are that there are lots of conversations around these topics (or even products or brands themselves) on these sub-reddits. Or look out for discussions and topics around products or product topics on any other forum (including Facebook groups, LinkedIn groups, Quora, and others). 

If you’re lucky enough to find some questions people ask all the time, these will make for excellent questions for you to answer while creating FAQ pages. 

Look for questions people are asking on competitors’ websites (comments on blogs, on social profiles of your competitor brands, and other sources). 

Want to save time and go smart? Use Panoramata for a quick bird’s eye view of not only competitor websites (for your brand) but also for several other campaigns your competitors run such as website changes, email marketing campaigns, subject lines for email campaigns, landing pages, ad campaigns, content profile of competitors, marketing tools used, and so much more. 

Let people ask their own questions 

Asking for feedback using live chat widgets on eCommerce stores or specifically using surveying tools on your website is a great way to allow your visitors to ask you questions themselves. 

Shopify Inbox, for instance, allows you to launch your own live chat widget on Shopify stores. Or you could use tools such as Zoho Live Chat, Olark, Help Scout, Chaport, Help Scout, Gorgias, and many others to let people ask questions. 

Make a note of some commonly asked questions since most of the tools above are linked with your Customer Support software as well. 

Using this wealth of information, you can create FAQ pages that are perfect for your eCommerce brand which your target audience relates to (and needs). Exactly the right questions, answered in style. 

Use AI-powered Automatic Answers 

At user level (as a marketer or as an eCommerce merchant), you could use the new breed of AI (Artificial Intelligence) tools such as Jasper and Copy AI  to quickly create FAQ content and build FAQ pages quickly. 

We highly recommend you edit answers and tune these answers specific to your brand (including the actual answers and the factual information relayed). 

Or, you can transform your static FAQ sections into a great experience for your users by using specific AI-driven FAQ tools such as Botgate AI. 

Finally, if you are a mid-sized or large eCommerce merchant with specific needs, you can also hire us and we’ll code some FAQ magic embedded into your store along with many other marketing automation services that we provide. 

How are you going to create and build FAQ pages for eCommerce?

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