Your audience is generally interested in decoration, fashion, beauty, cooking, sport or health? So you already have development potential on Pinterest.
For a long time, we have been looking down our noses at this network, with a low business interest. Yet, if used in the right way, the potential impact of Pinterest on your business can be huge - and we see that for some of our customers.
Pinterest generates millions of searches every month, from people looking to be inspired or to learn new things, in many areas. And millions of searches involve millions of clicks: Pinterest could be an extremely interesting traffic driver for your website.
Unlike many networks, the majority of Pins that are on Pinterest redirect to a specific URL, which you define yourself. This not only brings in traffic but can also help you improve your SEO scores and organic search engine presence - and therefore, double your potential traffic!
Like with every network, there are rules
On Pinterest, it is necessary to configure your account and messages in a certain way in order to be able to benefit from all the advantages of the platform and to obtain (very good) results!
For example? When a pin is published, take a moment to look for keywords that are related to your favorite themes. In the US and Canada, it is possible to access a tool named “Trends” and track the progress of the popularity of the searches. But this can also be done in an easier way: do a research with two words and look at the two associated expressions that Pinterest gives you. These are the keywords that you should use in the title and description of your Pin.
For example? The results differ greatly between a Static Photo Pin and a Video Pin: the latter will give you a lot of impressions and visibility, but few clicks. Conversely, the Photo Pin will give you long-term traffic, with a low distribution, but which will improve according to the keywords you have employed.
We have plenty of examples of good practices that work well on Pinterest.
If you want to set up a global growth strategy in order to benefit from the full potential of Pinterest for your business, we are available to assist you.