Launching your brand’s very first social media platform can be exciting and nerve-wracking at the beginning. Of course your main goal here is to drive social media users to your website or e-shop and convert them to customers. However, in this day and age, brands are expected to be more relevant and engaging to its target community especially in the universe of instagram, facebook, tik-tok, and twitter. So, how do you do that? How will you be able to sell while being relevant?
First thing’s first — set your objectives. Although these vary depending on your needs, it’s always very important to keep three things in mind:
“Why did the conversion come last?” Well, you see… you can’t really skip steps in launching your social media platforms unless you’re willing to spend on a huge amount of media budget right away. It takes A LOT patience! So take a chill pill and we’ll share with you how to get started in organically launching your social media platform.
As they say, “Content is King” — and to be fairly honest, that’s so true! Why? Because putting out social media content for businesses serves as an Ad. Imagine Times Square, New York is Instagram and the people there are the users. With the thousands of Billboard and LED Ads you’ll see there, how will you be able to stand out?
This just means that you have to be extra creative when developing content. That’s why in this section we will be sharing with you the 3 kinds of social media content that should be included in any brand’s content plan namely, Lead Generation Content, Proof of Credibility, and Breakers. Each content serves a purpose that will help drive traffic into your social media platforms and also help promote the brand, may it be through Instagram or Facebook. The exact definition and examples can be found below:
Lead generation content is any kind of post that has the intention to sell or capture demand. These could be in the form of the following:
Proof of credibility are posts that showcase information about the brand and why they should purchase your product. These are very important as today’s market is very aware and conscious of brands that they can trust and products that actually work. These could be in the form of the following examples:
Breakers are the type of posts that “makes the feed breathe” in the sense that the entire content is not always about the product or brand. Aside from that, breakers are also “shareable” contents that your audience can relate to and can be possibly shared through their network via stories, reposts, and the like. Some examples of these are the following:
After knowing which types of content you shall post on your brand’s social media platform, you may now move on to the next level which is plotting your content calendar. You may be asking “why do I have to make a content calendar when I could just post what I want whenever I want?” Well, it really doesn't go that way. Go back to your objectives and read through it, and you’ll realize that in order to achieve those goals, you have to strategize. The content calendar shall serve as a backbone for you to get the best out of your social media efforts and we’re here to share with you some useful tips in constructing your own content calendar.
Start off by developing a content plan of what should be posted according to your campaign/ marketing timeline or by assigning a type of posts per day in a week. Below are two possible ways to develop a content plan:
Example 1: Week 1 — Product announcement
Example 2: Assigned content type per day in a week
Tip: Make sure to share these posts in the Stories as well and engage the community through the Instagram features that were previously mentioned.
It’s totally up to you how you’d like to design your content and we encourage you to get your creative juices flowing. We just want to share some tips that would guide you in this fun and creative journey. See them below:
There are so many ways on how to develop a content calendar. It’s also up to you if you want to use Google Sheets, Notion, Trello, and other softwares to organize them. Regardless of what software you intend to use, here are some important things to take note of when developing your content calendar:
Plot the Content Calendar with the following elements:
According to Sprout Social, best days and times to post Lead Generation content are Wednesday at 11 a.m. and Friday from 10 a.m.–11 a.m, since these are the peak hours for Global Social Media Engagement. Provided below are more insights on the best days to post depending on the kind of content:
Well there you have it folks! Try applying these tips and it will surely help you strategize your branding efforts, and understand how to use social media platforms as your acquisition channel. Do you want to take steps further and level up your social media game? Hit us up and schedule a call!
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