Automatically post from your Shopify Blog to Pinterest

Here, we'll use Zapier to automatically post from our Shopify blogs to Pinterest, capturing the image. The trick is that Shopify blog use Atom, while Pinterest only use RSS feeds - we can't connect them automatically. On top of that, Shopify doesn't include the featured image of a blog post on their feed, so we'll be capturing that as well.

Let's go!

Start with selecting the "RSS by Zapier" app, then "New items in multiple feeds".

For each item, include your Shopify blogs URLs, followed by ".atom". If your blog adress is, then you should include

Click on "Find items" - and you should be good to go!

Then, we'll look for the featured images on the blog post, using the meta description (og:image) Shopify adds on each blog post. For that, add a "Code by Zapier" action, and "Run Javascript".

On "Customize Run Javascript", fill a Input data field to "link" and its value as the blog post url you'll find from step 1 :

For the code part, include the following, which will get the og:image url shared by Shopify - that's the image we'll share to Pinterest:

  .then(function(res) {
    return res.text();
  .then(function(body) {
    var match = /<meta property="og:image:secure_url" content="(.*)">/.exec(body);
    var image = null;

    image = match? match[1]: null;

      console.log("No image available");
      image = '';
      if(image[0] === "/"){
        var arr ="/");
        image = arr.join("/") + image;
    var output = {image: image, rawHTML: body};
    callback(null, output);

Almost good to go! Hit Send data to make sure everything works: you should get an image variable with the link to the featured image of the blog post:

Last step : create a Pinterest action, with "Create Pin" :

Customize your Pin as following, using the Image we got, the Description of the blog post and its URL :

Launch - you're good to go!

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