Here, we'll use Zapier to automatically post from our Shopify blogs to Pinterest, capturing the image. The trick is that Shopify blog use Atom, while Pinterest only use RSS feeds - we can't connect them automatically. On top of that, Shopify doesn't include the featured image of a blog post on their feed, so we'll be capturing that as well.
Let's go!
Start with selecting the "RSS by Zapier" app, then "New items in multiple feeds".
For each item, include your Shopify blogs URLs, followed by ".atom". If your blog adress is shopifystore.com/blogs/my-blog, then you should include shopifystore.com/blogs/my-blog.atom.
Click on "Find items" - and you should be good to go!
Then, we'll look for the featured images on the blog post, using the meta description (og:image) Shopify adds on each blog post. For that, add a "Code by Zapier" action, and "Run Javascript".
On "Customize Run Javascript", fill a Input data field to "link" and its value as the blog post url you'll find from step 1 :
For the code part, include the following, which will get the og:image url shared by Shopify - that's the image we'll share to Pinterest:
Almost good to go! Hit Send data to make sure everything works: you should get an image variable with the link to the featured image of the blog post:
Last step : create a Pinterest action, with "Create Pin" :
Customize your Pin as following, using the Image we got, the Description of the blog post and its URL :
Launch - you're good to go!
Pinterest is the ultimate visual search engine.
Do more with less
Your products are awesome. What if we could sell more of them?
I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.
Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!
This calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.
This email A/B test significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.
Search Engine Optimization (SEO) is key to getting your website found and for you to take advantage of the phenomenal use of search engines as the starting point for most users’ journey on the web -- to find answers, to look for information, to compare product A with product B, to look for solutions, to find local stores or merchants, and also to buy.
As far as proven eCommerce marketing strategies go, while we use the word “try” in the title, what we really mean is that you “should”. By the end of 2022, global eCommerce will be worth a whopping $5.55 Trillion. By 2023, eCommerce is going to be worth $6.17 Trillion. If anything, eCommerce is only going to get bigger and is a viable opportunity for any eCommerce brand.
Landing pages -- unlike regular pages -- help convert better. Use them generously for all campaigns. eCommerce conversions -- along with sign ups with tracking pixels happen on landing pages. Sales happen on eCommerce product pages. All of this is tracked.
One way to challenge big brands is to leverage data. Which data? Yours
To help boost your Shopify store conversion rates, you’ll need a holistic approach.
What do customers want to see? Truth is, it really depends on what you offer and how you want to brand your business. Overall, here are the things that we highly suggest you consider when writing your newsletter.
How to increase click rate on emails? This is a very tricky question because it always depends on a lot of stuff and by a lot we mean — A LOT. So, we suggest to actually follow this checklist that we have formulated to help you get a bigger picture of what should be done.
Colourpop is a great makeup and skincare brand. It is well-known for its cosmetics and well-appreciated by beauty addicts around the world. We were curious how they gained even more popularity, so we did what we love to do - review their funnel. Let’s see all their good practices and what they could improve on their website!
The global eCommerce industry is pegged at a whopping $4.89 trillion in 2021, according to Shopify. If you get it right, it’s a profitable and borderless industry that you could take advantage of.
.png)
Big news! Discover our intelligence & benchmark ecommerce platform, panoramata.co! Access more than 1M ecommerce assets (emails, ads, landing pages, etc.) and monitor competitors easily.
