On réalise pour l'exemple aujourd'hui une analyse express (10 minutes) du funnel ecommerce de la marque KKW Beauty : une marque de make up, connue pour ses drops de produits qui ne peuvent durer que quelques heures, le temps d'être out of stock directement.
Comment est-ce qu'il gèrent cette rareté et les séquences de lancement ? Comment organiser sa boutique en ligne pour avoir à la fois des essentiels incontournables qui sont toujours disponibles - et mettre en avant des collections qui elles, auront une durée de vie limitée ?
Les points analysés sont :
Analyse express de funnel, réalisée pour l'exemple - et parce que j'aime ça.
Si ça vous intéresse pour vous, c'est par ici.
Vos produits sont géniaux. Et si on en vendait plus ?
Quand il n'y en a plus, il y en a encore.
Plus qu'à un funnel d'y arriver : et si on le construisait ensemble ce funnel ?
I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.
Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!
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Colourpop is a great makeup and skincare brand. It is well-known for its cosmetics and well-appreciated by beauty addicts around the world. We were curious how they gained even more popularity, so we did what we love to do - review their funnel. Let’s see all their good practices and what they could improve on their website!
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