On réalise pour l'exemple aujourd'hui une analyse express (10 minutes) du funnel ecommerce de la marque KKW Beauty : une marque de make up, connue pour ses drops de produits qui ne peuvent durer que quelques heures, le temps d'être out of stock directement.
Comment est-ce qu'il gèrent cette rareté et les séquences de lancement ? Comment organiser sa boutique en ligne pour avoir à la fois des essentiels incontournables qui sont toujours disponibles - et mettre en avant des collections qui elles, auront une durée de vie limitée ?
Les points analysés sont :
Analyse express de funnel, réalisée pour l'exemple - et parce que j'aime ça.
Si ça vous intéresse pour vous, c'est par ici.
Vos produits sont géniaux. Et si on en vendait plus ?
Quand il n'y en a plus, il y en a encore.
Plus qu'à un funnel d'y arriver : et si on le construisait ensemble ce funnel ?
Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!
I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.
This calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.
This email A/B test significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.
SEO-optimized FAQ for your eCommerce store gives people the information they're looking for without them having to leave your website or call customer service.
To help boost your Shopify store conversion rates, you’ll need a holistic approach.
The Product Page is the most crucial page of your eCommerce store where conversion takes place.
Pinterest is a great platform to promote your eCommerce business.
Personalizing your eCommerce site is a great way to improve conversion rates.
With the top 10 Direct-to-Consumer brands that we’ve reviewed and was able to gather all the juicy details you need in setting up your e-shop’s product page! Whether you are an entrepreneur in beauty, fashion, lifestyle, or food & wine — we got you covered. Check out our list below to find your perfect match:
What do customers want to see? Truth is, it really depends on what you offer and how you want to brand your business. Overall, here are the things that we highly suggest you consider when writing your newsletter.
