On réalise pour l'exemple aujourd'hui une analyse express (10 minutes) du funnel ecommerce de la marque KKW Beauty : une marque de make up, connue pour ses drops de produits qui ne peuvent durer que quelques heures, le temps d'être out of stock directement.
Comment est-ce qu'il gèrent cette rareté et les séquences de lancement ? Comment organiser sa boutique en ligne pour avoir à la fois des essentiels incontournables qui sont toujours disponibles - et mettre en avant des collections qui elles, auront une durée de vie limitée ?
Les points analysés sont :
Analyse express de funnel, réalisée pour l'exemple - et parce que j'aime ça.
Si ça vous intéresse pour vous, c'est par ici.
Vos produits sont géniaux. Et si on en vendait plus ?
Quand il n'y en a plus, il y en a encore.
Plus qu'à un funnel d'y arriver : et si on le construisait ensemble ce funnel ?
This calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.
This email A/B test significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.
I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.
Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!
When you run a multi-brand or multi-vendor website, divide your collections using your brands/vendors, and make sure to showcase your store's merchandise through these collections first (so it’s obvious for first time visitors). After that...
Bathleisure — made better. What a promise! Let's dig into their funnel review in video - we'll list here the main takeaways you can take.
We love this brand to be honest. That's why it's interesting for us to review them, as they do an incredible job on their ecommerce funnel. These funnels at a glance series are always shorter than we'd like to, but for now — let's focus on the main takeaways. It's not only about your products — it's about your brand and your universe.
What do customers want to see? Truth is, it really depends on what you offer and how you want to brand your business. Overall, here are the things that we highly suggest you consider when writing your newsletter.
With the top 10 Direct-to-Consumer brands that we’ve reviewed and was able to gather all the juicy details you need in setting up your e-shop’s product page! Whether you are an entrepreneur in beauty, fashion, lifestyle, or food & wine — we got you covered. Check out our list below to find your perfect match:
How to increase click rate on emails? This is a very tricky question because it always depends on a lot of stuff and by a lot we mean — A LOT. So, we suggest to actually follow this checklist that we have formulated to help you get a bigger picture of what should be done.
Once you set up a sales funnel, there are several things you should implement in order to maximize your conversion rate. No matter what you’re selling, this checklist can help you get better scores, close more clients and get a better understanding of your business.
Launching your brand’s very first social media platform can be exciting and nerve-wracking at the beginning. Of course your main goal here is to drive social media users to your website or e-shop and convert them to customers. However, in this day and age, brands are expected to be more relevant and engaging to its target community especially in the universe of instagram, facebook, tik-tok, and twitter. So, how do you do that? How will you be able to sell while being relevant?
The lower your bounce rate is, the better. Because with a lower bounce rate, it just means that more people are engaging with your content, visiting pages on your website, etc.
Onboarding is key to any product — that’s the first impression you’re giving to new users, and it’s the occasion to lead your users to complete specific actions, that will ensure that they might stick to your product.