Analyse de funnel / KKW Beauty

On réalise pour l'exemple aujourd'hui une analyse express (10 minutes) du funnel ecommerce de la marque KKW Beauty : une marque de make up, connue pour ses drops de produits qui ne peuvent durer que quelques heures, le temps d'être out of stock directement.

Comment est-ce qu'il gèrent cette rareté et les séquences de lancement ? Comment organiser sa boutique en ligne pour avoir à la fois des essentiels incontournables qui sont toujours disponibles - et mettre en avant des collections qui elles, auront une durée de vie limitée ?

Les points analysés sont :

  • Leur homepage, et notamment la mise en avant des collections temporaires, annoncées et disponibles sur un moment court, alors que sont aussi présents une collection "Must Have" de produits qui sont disponibles toute l'année,
  • Leurs page produits orientées makeup, notamment la présence illustrée de toutes les teintes, avec un super usage de photos (bien sûr) mais également de vidéos, afin de mettre en avant la texture des produits.

Et vous, votre analyse de funnel ?

Analyse express de funnel, réalisée pour l'exemple - et parce que j'aime ça.

Si ça vous intéresse pour vous, c'est par ici.

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Améliorez les performances de votre boutique ecommerce

Vos produits sont géniaux. Et si on en vendait plus ?

Décollage imminent !


Améliorez votre taux de conversion, encore et encore

Quand il n'y en a plus, il y en a encore.

Améliorez les performances de votre site durablement.


Analyse de funnel

Plus qu'à un funnel d'y arriver : et si on le construisait ensemble ce funnel ?

Emmenons votre funnel à l'étape d'après

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▲ hutte • que 2021 soit spécial • réalisé avec attention