Pour automatiser la création de Pins sur Pinterest via notre blog Shopify, nous allons ici utiliser Zapier, un outil pour connecter deux plateformes qui ne communiquent pas de manière native.
En effet, les blogs Shopify utilise un flux de posts Atom, alors que Pinterest utilise uniquement les flux RSS - nous ne pouvons pas les connecter automatiquement. De plus, Shopify n'inclut pas l'image d'un article de blog dans son flux, donc nous allons également capturer cette image pour pouvoir publier un pin sur Pinterest !
Allons-y !
Sur Zapier, commencez par sélectionner l'application "RSS by Zapier", puis "New items in multiple feeds" :
Pour chaque article, indiquez les URL de vos blogs Shopify, suivies de ".atom". Si l'adresse de votre blog est shopifystore.com/blogs/mon-blog, alors vous devez inclure shopifystore.com/blogs/mon-blog.atom.
Cliquez sur "Find items" - et normalement c'est bon pour l'étape suivante !
Ensuite, nous chercherons les images présentes sur le billet de blog, en utilisant la méta description (og:image) que Shopify ajoute sur chaque billet de blog. Pour cela, ajoutez une action "Code by Zapier", et "Run Javascript".
Sur "Customize Run Javascript", remplissez un champ de données pour "link" et sa valeur en tant qu'url de l'article de blog que vous trouverez à l'étape 1 :
Pour la partie code, incluez ce qui suit, qui obtiendra l'url og:image inclue dans le billet de blog par Shopify - c'est l'image que nous partagerons sur Pinterest :
C'est presque fini ! Cliquez sur Send data pour vous assurer que tout fonctionne : vous devriez obtenir une variable image avec le lien vers l'image présentée dans l'article du blog :
Dernière étape : créer une action de type Pinterest, avec "Create Pin" :
Personnalisez votre Pin comme suit, en utilisant l'image que nous avons obtenue, la description de l'article de blog et son URL :
Génial, c'est tout bon !
Faire plus en faisant moins.
Pinterest, c'est le moteur de recherche visuel par excellence.
I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.
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