This is a question that we get asked a lot and to be perfectly honest, there is no perfect answer here. Why? Because it depends on a lot of variables like your business model, who you want to target, and your goals.
However, we have developed this framework that proved to be effective most of the time. After various projects for clients, we realized that this framework gives you the basics you need to start launching your Facebook and Instagram ads.
Start broad and let Facebook optimize your targeting for you by setting your objectives correctly and then, start helping it along the way. Remember that starting with specific targeting usually ends with higher costs.
Always always take note that the first dd that you should run is not supposed to be about you — but about the problem you are trying to solve. It gives you insights about who might be interested in your product or service.
Afterwards, retarget anyone who interacted with the first ad with another ad showing your solution — your brand. Make sure you use your reviews and social proof here. Don’t forget to include how many people reviewed your offerings and use ★★★★★ to showcase your brand’s credibility.
To improve your results even more, when you have garnered 3k+ people who interacted with your first ad, add a third one — one specifically with a strong CTA (sign-up/ subscribe). Make sure your CTA is brief but concise, it’s tricky to go overboard here because most of the time, it might end up not converting.
So, there you go! Let us know how we can help you with setting up your first Facebook and Instagram ads!
This is one of the questions that we got asked from our weekly Q&A on Instagram. Follow us to get a chance to ask your own questions and don’t forget to subscribe to our newsletter as well for growth strategies that are served fresh out of the oven.
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