This is a question that we get asked a lot and to be perfectly honest, there is no perfect answer here. Why? Because it depends on a lot of variables like your business model, who you want to target, and your goals.
However, we have developed this framework that proved to be effective most of the time. After various projects for clients, we realized that this framework gives you the basics you need to start launching your Facebook and Instagram ads.
Start broad and let Facebook optimize your targeting for you by setting your objectives correctly and then, start helping it along the way. Remember that starting with specific targeting usually ends with higher costs.
Always always take note that the first dd that you should run is not supposed to be about you — but about the problem you are trying to solve. It gives you insights about who might be interested in your product or service.
Afterwards, retarget anyone who interacted with the first ad with another ad showing your solution — your brand. Make sure you use your reviews and social proof here. Don’t forget to include how many people reviewed your offerings and use ★★★★★ to showcase your brand’s credibility.
To improve your results even more, when you have garnered 3k+ people who interacted with your first ad, add a third one — one specifically with a strong CTA (sign-up/ subscribe). Make sure your CTA is brief but concise, it’s tricky to go overboard here because most of the time, it might end up not converting.
So, there you go! Let us know how we can help you with setting up your first Facebook and Instagram ads!
This is one of the questions that we got asked from our weekly Q&A on Instagram. Follow us to get a chance to ask your own questions and don’t forget to subscribe to our newsletter as well for growth strategies that are served fresh out of the oven.
"You're only one funnel away" What if we can build this famous funnel together?
Your products are awesome. What if we could sell more of them?
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I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.
Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!
When you run a multi-brand or multi-vendor website, divide your collections using your brands/vendors, and make sure to showcase your store's merchandise through these collections first (so it’s obvious for first time visitors). After that...
Bathleisure — made better. What a promise! Let's dig into their funnel review in video - we'll list here the main takeaways you can take.
We love this brand to be honest. That's why it's interesting for us to review them, as they do an incredible job on their ecommerce funnel. These funnels at a glance series are always shorter than we'd like to, but for now — let's focus on the main takeaways. It's not only about your products — it's about your brand and your universe.
What do customers want to see? Truth is, it really depends on what you offer and how you want to brand your business. Overall, here are the things that we highly suggest you consider when writing your newsletter.
With the top 10 Direct-to-Consumer brands that we’ve reviewed and was able to gather all the juicy details you need in setting up your e-shop’s product page! Whether you are an entrepreneur in beauty, fashion, lifestyle, or food & wine — we got you covered. Check out our list below to find your perfect match:
How to increase click rate on emails? This is a very tricky question because it always depends on a lot of stuff and by a lot we mean — A LOT. So, we suggest to actually follow this checklist that we have formulated to help you get a bigger picture of what should be done.
Once you set up a sales funnel, there are several things you should implement in order to maximize your conversion rate. No matter what you’re selling, this checklist can help you get better scores, close more clients and get a better understanding of your business.
Launching your brand’s very first social media platform can be exciting and nerve-wracking at the beginning. Of course your main goal here is to drive social media users to your website or e-shop and convert them to customers. However, in this day and age, brands are expected to be more relevant and engaging to its target community especially in the universe of instagram, facebook, tik-tok, and twitter. So, how do you do that? How will you be able to sell while being relevant?
The lower your bounce rate is, the better. Because with a lower bounce rate, it just means that more people are engaging with your content, visiting pages on your website, etc.
Onboarding is key to any product — that’s the first impression you’re giving to new users, and it’s the occasion to lead your users to complete specific actions, that will ensure that they might stick to your product.
