This is a question that we get asked a lot and to be perfectly honest, there is no perfect answer here. Why? Because it depends on a lot of variables like your business model, who you want to target, and your goals.
However, we have developed this framework that proved to be effective most of the time. After various projects for clients, we realized that this framework gives you the basics you need to start launching your Facebook and Instagram ads.
Start broad and let Facebook optimize your targeting for you by setting your objectives correctly and then, start helping it along the way. Remember that starting with specific targeting usually ends with higher costs.
Always always take note that the first dd that you should run is not supposed to be about you — but about the problem you are trying to solve. It gives you insights about who might be interested in your product or service.
Afterwards, retarget anyone who interacted with the first ad with another ad showing your solution — your brand. Make sure you use your reviews and social proof here. Don’t forget to include how many people reviewed your offerings and use ★★★★★ to showcase your brand’s credibility.
To improve your results even more, when you have garnered 3k+ people who interacted with your first ad, add a third one — one specifically with a strong CTA (sign-up/ subscribe). Make sure your CTA is brief but concise, it’s tricky to go overboard here because most of the time, it might end up not converting.
So, there you go! Let us know how we can help you with setting up your first Facebook and Instagram ads!
This is one of the questions that we got asked from our weekly Q&A on Instagram. Follow us to get a chance to ask your own questions and don’t forget to subscribe to our newsletter as well for growth strategies that are served fresh out of the oven.
"You're only one funnel away" What if we can build this famous funnel together?
Your products are awesome. What if we could sell more of them?
I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.
Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!
This calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.
This email A/B test significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.
The perennial, ever-so-sticky question: How much does an e-commerce website cost? The answers will vary. Also, the answer you don’t like: It depends.
Personalizing your eCommerce site is a great way to improve conversion rates.
Learn how to create FAQ (Frequently Asked Questions) for eCommerce and you’d not only do a service for your potential customers but also save time answering questions (on live chat, email, phone, or otherwise).
Search Engine Optimization (SEO) is key to getting your website found and for you to take advantage of the phenomenal use of search engines as the starting point for most users’ journey on the web -- to find answers, to look for information, to compare product A with product B, to look for solutions, to find local stores or merchants, and also to buy.
As far as proven eCommerce marketing strategies go, while we use the word “try” in the title, what we really mean is that you “should”. By the end of 2022, global eCommerce will be worth a whopping $5.55 Trillion. By 2023, eCommerce is going to be worth $6.17 Trillion. If anything, eCommerce is only going to get bigger and is a viable opportunity for any eCommerce brand.
Landing pages -- unlike regular pages -- help convert better. Use them generously for all campaigns. eCommerce conversions -- along with sign ups with tracking pixels happen on landing pages. Sales happen on eCommerce product pages. All of this is tracked.
One way to challenge big brands is to leverage data. Which data? Yours
To help boost your Shopify store conversion rates, you’ll need a holistic approach.
What do customers want to see? Truth is, it really depends on what you offer and how you want to brand your business. Overall, here are the things that we highly suggest you consider when writing your newsletter.
How to increase click rate on emails? This is a very tricky question because it always depends on a lot of stuff and by a lot we mean — A LOT. So, we suggest to actually follow this checklist that we have formulated to help you get a bigger picture of what should be done.