Calculateur : Facebook Ads Budget & Rentabilité

Notre calculateur vous dira quel est le budget dont vous aurez besoin pour atteindre vos objectifs sur Facebook - et si vos publicités seront rentables.

Vous pouvez y accéder ici (en anglais) : https://docs.google.com/spreadsheets/d/1yrCVUobiH3jsFh9SMYD65fBo-4d6YXaj16zdSXCJmlU/edit#gid=0

Il n'est pas modifiable par défaut - pour l'utiliser, faites une copie sur votre Google Drive.

Les objectifs à atteindre sur les publicités Facebook pour être rentable

En prenant en considération des metrics telles que le coût par clic - Cost Per Click (CPC), le taux de click - Click-Through Rate (CTR) - et votre taux de conversion globale (par défaut, des données de marché sont présentes dans le calculateur), notre outil vous dira si lancer des publicités sur Facebook dans ces conditions de marché (prix et conversion) est intéressant pour vous.

Ces metrics ne reflètent qu'une partie des enjeux d'une publicité : quand vous utilisez Facebook Ad et créez une campagne, vous avez plusieurs types de campagnes qui existent, pour différents objectifs (Reach, Clicks, Retargeting, etc.). Mais c'est un très bon premier pas pour déjà comprendre si investir dans du paid media et de la publicité est un bon canal pour vous - et à quelles conditions.

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