Now your conversion funnel is settled, you are only at the beginning of your journey! Because a funnel is intended to convert better and better, on and on: the goal is to improve it.
Improving the conversion funnel amounts to being able to analyze it, for the purpose of identifying:
To start analyzing a conversion funnel correctly, it is necessary to see it as it is; a succession of steps to be taken by your visitors, until the final payment step.
That is exactly the reason why it's necessary to deconstruct all the stages of your conversion funnel. You will need to identify all the necessary actions that visitors must take. This will allow you to identify instantly your strengths and weaknesses.
Once these main steps are identified, it is necessary to set up an Analytics solution which lets you to list the scores relating to the different stages. Your only goal: measure the success of each step of your conversion funnel.
We have some resources that might help you carry out the task:
In addition to these available resources for the analysis of your funnel-steps and to identify your strengths and weaknesses, we have some recommendations of free tools that will help you improve performance:
You look at your website and your funnel about 10 times a day - and it's complicated to always keep a fresh look on what you implement.
That is why we can definitely be of service. Take a moment to review our conversion funnel audit offer - within two days, you will get a detailed audit of your funnel and applicable insights that you can implement in just 3 hours.
It's time to get better results with what you already have.
I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.
Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!
This calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.
This email A/B test significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.
Search Engine Optimization (SEO) is key to getting your website found and for you to take advantage of the phenomenal use of search engines as the starting point for most users’ journey on the web -- to find answers, to look for information, to compare product A with product B, to look for solutions, to find local stores or merchants, and also to buy.
As far as proven eCommerce marketing strategies go, while we use the word “try” in the title, what we really mean is that you “should”. By the end of 2022, global eCommerce will be worth a whopping $5.55 Trillion. By 2023, eCommerce is going to be worth $6.17 Trillion. If anything, eCommerce is only going to get bigger and is a viable opportunity for any eCommerce brand.
Landing pages -- unlike regular pages -- help convert better. Use them generously for all campaigns. eCommerce conversions -- along with sign ups with tracking pixels happen on landing pages. Sales happen on eCommerce product pages. All of this is tracked.
One way to challenge big brands is to leverage data. Which data? Yours
To help boost your Shopify store conversion rates, you’ll need a holistic approach.
What do customers want to see? Truth is, it really depends on what you offer and how you want to brand your business. Overall, here are the things that we highly suggest you consider when writing your newsletter.
How to increase click rate on emails? This is a very tricky question because it always depends on a lot of stuff and by a lot we mean — A LOT. So, we suggest to actually follow this checklist that we have formulated to help you get a bigger picture of what should be done.
Colourpop is a great makeup and skincare brand. It is well-known for its cosmetics and well-appreciated by beauty addicts around the world. We were curious how they gained even more popularity, so we did what we love to do - review their funnel. Let’s see all their good practices and what they could improve on their website!
The global eCommerce industry is pegged at a whopping $4.89 trillion in 2021, according to Shopify. If you get it right, it’s a profitable and borderless industry that you could take advantage of.