Everything to efficiently analyze your conversion funnel

Now your conversion funnel is settled, you are only at the beginning of your journey! Because a funnel is intended to convert better and better, on and on: the goal is to improve it.

Improving the conversion funnel amounts to being able to analyze it, for the purpose of identifying:

  • The different conversion rates throughout the funnel,
  • Engagement of visitors with your pages,
  • Visitors' behavior,
  • Your scores - and especially the generated sales.

A conversion funnel goes with steps

To start analyzing a conversion funnel correctly, it is necessary to see it as it is; a succession of steps to be taken by your visitors, until the final payment step.

That is exactly the reason why it's necessary to deconstruct all the stages of your conversion funnel. You will need to identify all the necessary actions that visitors must take. This will allow you to identify instantly your strengths and weaknesses.

Steps should be clearly gauged

Once these main steps are identified, it is necessary to set up an Analytics solution which lets you to list the scores relating to the different stages. Your only goal: measure the success of each step of your conversion funnel.

We have some resources that might help you carry out the task:

  • How to improve your conversion funnel with these 5 strategies
  • How to identify and fix your bounce rate
  • How to know at which stages your visitors leave your funnel
  • How to improve your funnel scores with a funnel analysis
  • Get the right insights from your data and analytics

Free tools to guide and support you

In addition to these available resources for the analysis of your funnel-steps and to identify your strengths and weaknesses, we have some recommendations of free tools that will help you improve performance:

  • Hotjar: Hotjar allows you to record the browsing of your users, and to understand their navigation behavior. Nothing better to identify what could be causing troubles.
  • Google Optimize: This Google tool allows you to generate A / B tests for free. Even though the tool is limited in terms of possibilities, you will have the opportunity to quickly set up several tests and measure their score quickly.
  • Amplitude: from the moment when standard Analytics solutions (Google Analytics, etc.) are no longer sufficient, you can use a solution like this one to measure precise engagement, per-user, inside your conversion funnel /
  • Dimelo.at: if social networks (Twitter, Instagram, Pinterest) are an important conversion source for your business, this site allows you to redirect your users to specific parts of your site whilst measuring their interest.
  • Facebook Analytics: Once your Facebook pixel is implemented, Facebook can give you precise information about your visitors' interactions with your site. You not only have the possibility of measuring the events of your pages, but in addition to having access to a very precise vision of your conversion tunnel:


Get solid action recommendations useful for your business

You look at your website and your funnel about 10 times a day - and it's complicated to always keep a fresh look on what you implement.

That is why we can definitely be of service. Take a moment to review our conversion funnel audit offer - within two days, you will get a detailed audit of your funnel and applicable insights that you can implement in just 3 hours.

It's time to get better results with what you already have.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.


Improve your funnel performances

"You're only one funnel away" What if we can build this famous funnel together?

Let's build this funnel together!

Growth Insights • More articles

The Perfect Email Journey to get back +25% of your lost checkouts

I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.

Read →

Your CRM action plan to take your ecommerce store to the next level [checklist included]

Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!

Read →

Facebook Ads Budget & Profitability Calculator

This calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.‍

Read →

Emails Metrics A/B Test Significance Test

This email A/B test significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.

Read →

Benchmark - Email strategies you can learn from these DTC Brands

What do customers want to see? Truth is, it really depends on what you offer and how you want to brand your business. Overall, here are the things that we highly suggest you consider when writing your newsletter.

Read →

How to increase click rate on emails?

How to increase click rate on emails? This is a very tricky question because it always depends on a lot of stuff and by a lot we mean — A LOT. So, we suggest to actually follow this checklist that we have formulated to help you get a bigger picture of what should be done. 

Read →

Funnel Review / Colourpop

Colourpop is a great makeup and skincare brand. It is well-known for its cosmetics and well-appreciated by beauty addicts around the world. We were curious how they gained even more popularity, so we did what we love to do - review their funnel. Let’s see all their good practices and what they could improve on their website!

Read →

5 eCommerce Marketing Strategies You Could Implement (Right Now)

The global eCommerce industry is pegged at a whopping $4.89 trillion in 2021, according to Shopify. If you get it right, it’s a profitable and borderless industry that you could take advantage of. 

Read →

Funnel Review / Peloton

Peloton is a brand well-known for its exercise bikes, treadmills and fitness classes. Take a ride with us as we get a closer look at their funnel. Highlight vendor collections - The home page is the most important part of your site. It helps...

Read →

How to Create SEO-Optimized FAQs To Get More Traffic

SEO-optimized FAQ for your eCommerce store gives people the information they're looking for without them having to leave your website or call customer service.

Read →

What is a Good Conversion Rate On Shopify? [& Tips On How to Improve Conversions]

To help boost your Shopify store conversion rates, you’ll need a holistic approach.

Read →

The Perfect Product Page Structure for Your Ecommerce Store

The Product Page is the most crucial page of your eCommerce store where conversion takes place.

Read →

How to Use Pinterest To Promote Your eCommerce Store

Pinterest is a great platform to promote your eCommerce business.

Read →

Growth Blog • D'autres articles

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
▲ hutte • que 2021 soit spécial • réalisé avec attention