Les emails sont essentiels lorsque l'on gère une boutique en ligne. Les newsletters, les emails de paniers abandonnés, de bienvenue, etc.
Mais pour chacun de ces emails, il y a des objectifs différents qu'il faut avoir en tête lorsqu'on les envoie. Même si l'objectif final est - quasiment tout le temps - d'augmenter le chiffre d'affaires de sa boutique, il n'est pas possible de traiter chaque client & lead de la même façon, en fonction de là où il se situe dans notre tunnel de vente.
De manière générale, les objectifs les plus récurrents que l'on retrouve dans les campagnes emails sont :
Vous souhaitez implémenter ces campagnes d'emails ? Nous vous accompagnons pour le faire.
Faire plus en faisant moins.
Spam ? Indésirable ? Promotion ? Désabonnement ? Hard Bounce ? STOP EMAIL AU 8 12 12 ? Vous valez mieux que ça.
Vos produits sont géniaux. Et si on en vendait plus ?
I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.
Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!
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This email A/B test significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.
To help boost your Shopify store conversion rates, you’ll need a holistic approach.
What do customers want to see? Truth is, it really depends on what you offer and how you want to brand your business. Overall, here are the things that we highly suggest you consider when writing your newsletter.
How to increase click rate on emails? This is a very tricky question because it always depends on a lot of stuff and by a lot we mean — A LOT. So, we suggest to actually follow this checklist that we have formulated to help you get a bigger picture of what should be done.
Colourpop is a great makeup and skincare brand. It is well-known for its cosmetics and well-appreciated by beauty addicts around the world. We were curious how they gained even more popularity, so we did what we love to do - review their funnel. Let’s see all their good practices and what they could improve on their website!
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