Emailing is essential while running an ecommerce store.
Newsletters, Lost Checkouts, Welcome emails, etc.
But there are different goals to keep in mind while sending emails. Even if the ultimate goal is your top line and the revenue the eshop is driving, we can't treat every person the same way, depending on where s.he is on the funnel. Need help for inspiration ? On top of this article, panoramata is your way to go to get access to what the best ecommerce brands are doing regarding to their email strategy.
Usually, the four goals that we find the most relevant are :
You want to implement these journeys? We can help.
Your products are awesome. What if we could sell more of them?
Spam? Junk mail? Special offer? Unsubscribes? Hard Bounce? Open rate at 14%?
Do more with less
I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.
Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!
This calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.
This email A/B test significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.
What do customers want to see? Truth is, it really depends on what you offer and how you want to brand your business. Overall, here are the things that we highly suggest you consider when writing your newsletter.
How to increase click rate on emails? This is a very tricky question because it always depends on a lot of stuff and by a lot we mean — A LOT. So, we suggest to actually follow this checklist that we have formulated to help you get a bigger picture of what should be done.
Colourpop is a great makeup and skincare brand. It is well-known for its cosmetics and well-appreciated by beauty addicts around the world. We were curious how they gained even more popularity, so we did what we love to do - review their funnel. Let’s see all their good practices and what they could improve on their website!
The global eCommerce industry is pegged at a whopping $4.89 trillion in 2021, according to Shopify. If you get it right, it’s a profitable and borderless industry that you could take advantage of.
Peloton is a brand well-known for its exercise bikes, treadmills and fitness classes. Take a ride with us as we get a closer look at their funnel. Highlight vendor collections - The home page is the most important part of your site. It helps...
SEO-optimized FAQ for your eCommerce store gives people the information they're looking for without them having to leave your website or call customer service.
To help boost your Shopify store conversion rates, you’ll need a holistic approach.
The Product Page is the most crucial page of your eCommerce store where conversion takes place.
Pinterest is a great platform to promote your eCommerce business.
