Let's get into the main takeaways of this funnel review right away a.k.a our “too long to read” section.
When you run a multi-brand or multi-vendor website, divide your collections using your brands/vendors, and make sure to showcase your store's merchandise through these collections first (so it’s obvious for first time visitors). After that, breakdown your entire offering with product types. Something that End Clothing has totally mastered are these kinds of visuals — showing sweats from several brands within the same image, but showing clearly each brand logo each time.
Do you have an upcoming collection? Create a specific landing page for it, showing it in a different way than regular product pages. Organized countdowns can gain so much buzz and interest before launching. Check out https://launches.endclothing.com/ or watch the video to review more in detail.
Their CTAs are classic and clear. “Online Now”, “Shop Now”. Nothing fancy here, just efficiency. Like.
It shows all the brands and product types available - showing as well products or current promotions right away, before having to click anywhere.
Let users switch between Outfit or Product views depending on their preferences. On hover, show alternating product shots each time, so 1/ people can get the overview they prefer and 2/ see the item from a different angle before they click.
In their “Wear With” section, they show how the clothes are styled through the look that the model is wearing. And that makes the most sense since visitors are first attracted by the style and then they can have access to each item in the whole look.
But there are also some misses, especially around promotions and their checkout process, where they could increase their average cart other ways — make sure to watch the funnel review for more details!
Get your funnel reviewed and know how to start converting better than ever before! Start right here.
Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!
I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.
This calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.
This email A/B test significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.
With the top 10 Direct-to-Consumer brands that we’ve reviewed and was able to gather all the juicy details you need in setting up your e-shop’s product page! Whether you are an entrepreneur in beauty, fashion, lifestyle, or food & wine — we got you covered. Check out our list below to find your perfect match:
What do customers want to see? Truth is, it really depends on what you offer and how you want to brand your business. Overall, here are the things that we highly suggest you consider when writing your newsletter.
Launching your brand’s very first social media platform can be exciting and nerve-wracking at the beginning. Of course your main goal here is to drive social media users to your website or e-shop and convert them to customers. However, in this day and age, brands are expected to be more relevant and engaging to its target community especially in the universe of instagram, facebook, tik-tok, and twitter. So, how do you do that? How will you be able to sell while being relevant?
There are several ways to analyze a leaking funnel — and especially how to identify these leaks. We’re breaking down these analyses into two categories that can be used together.
To start analyzing a conversion funnel correctly, it is necessary to see it as it is; a succession of steps to be taken by your visitors, until the final payment step. That is exactly the reason why it's necessary to deconstruct all the stages of your conversion funnel.
How to increase click rate on emails? This is a very tricky question because it always depends on a lot of stuff and by a lot we mean — A LOT. So, we suggest to actually follow this checklist that we have formulated to help you get a bigger picture of what should be done.
What’s the best way to start Facebook/ Instagram ads? We have developed this framework that proved to be effective most of the time. After various projects for clients, we realized that this framework gives you the basics you need to start launching your Facebook and Instagram ads.