Let's get into the main takeaways of this funnel review right away a.k.a our “too long to read” section.
When you run a multi-brand or multi-vendor website, divide your collections using your brands/vendors, and make sure to showcase your store's merchandise through these collections first (so it’s obvious for first time visitors). After that, breakdown your entire offering with product types. Something that End Clothing has totally mastered are these kinds of visuals — showing sweats from several brands within the same image, but showing clearly each brand logo each time.
Do you have an upcoming collection? Create a specific landing page for it, showing it in a different way than regular product pages. Organized countdowns can gain so much buzz and interest before launching. Check out https://launches.endclothing.com/ or watch the video to review more in detail.
Their CTAs are classic and clear. “Online Now”, “Shop Now”. Nothing fancy here, just efficiency. Like.
It shows all the brands and product types available - showing as well products or current promotions right away, before having to click anywhere.
Let users switch between Outfit or Product views depending on their preferences. On hover, show alternating product shots each time, so 1/ people can get the overview they prefer and 2/ see the item from a different angle before they click.
In their “Wear With” section, they show how the clothes are styled through the look that the model is wearing. And that makes the most sense since visitors are first attracted by the style and then they can have access to each item in the whole look.
But there are also some misses, especially around promotions and their checkout process, where they could increase their average cart other ways — make sure to watch the funnel review for more details!
Get your funnel reviewed and know how to start converting better than ever before! Start right here.
Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!
I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.
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Colourpop is a great makeup and skincare brand. It is well-known for its cosmetics and well-appreciated by beauty addicts around the world. We were curious how they gained even more popularity, so we did what we love to do - review their funnel. Let’s see all their good practices and what they could improve on their website!
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