Let's get into the main takeaways of this funnel review right away a.k.a our “too long to read” section.
When you run a multi-brand or multi-vendor website, divide your collections using your brands/vendors, and make sure to showcase your store's merchandise through these collections first (so it’s obvious for first time visitors). After that, breakdown your entire offering with product types. Something that End Clothing has totally mastered are these kinds of visuals — showing sweats from several brands within the same image, but showing clearly each brand logo each time.
Do you have an upcoming collection? Create a specific landing page for it, showing it in a different way than regular product pages. Organized countdowns can gain so much buzz and interest before launching. Check out https://launches.endclothing.com/ or watch the video to review more in detail.
Their CTAs are classic and clear. “Online Now”, “Shop Now”. Nothing fancy here, just efficiency. Like.
It shows all the brands and product types available - showing as well products or current promotions right away, before having to click anywhere.
Let users switch between Outfit or Product views depending on their preferences. On hover, show alternating product shots each time, so 1/ people can get the overview they prefer and 2/ see the item from a different angle before they click.
In their “Wear With” section, they show how the clothes are styled through the look that the model is wearing. And that makes the most sense since visitors are first attracted by the style and then they can have access to each item in the whole look.
But there are also some misses, especially around promotions and their checkout process, where they could increase their average cart other ways — make sure to watch the funnel review for more details!
Get your funnel reviewed and know how to start converting better than ever before! Start right here.
I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.
Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!
This calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.
This email A/B test significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.
Search Engine Optimization (SEO) is key to getting your website found and for you to take advantage of the phenomenal use of search engines as the starting point for most users’ journey on the web -- to find answers, to look for information, to compare product A with product B, to look for solutions, to find local stores or merchants, and also to buy.
As far as proven eCommerce marketing strategies go, while we use the word “try” in the title, what we really mean is that you “should”. By the end of 2022, global eCommerce will be worth a whopping $5.55 Trillion. By 2023, eCommerce is going to be worth $6.17 Trillion. If anything, eCommerce is only going to get bigger and is a viable opportunity for any eCommerce brand.
Landing pages -- unlike regular pages -- help convert better. Use them generously for all campaigns. eCommerce conversions -- along with sign ups with tracking pixels happen on landing pages. Sales happen on eCommerce product pages. All of this is tracked.
One way to challenge big brands is to leverage data. Which data? Yours
To help boost your Shopify store conversion rates, you’ll need a holistic approach.
What do customers want to see? Truth is, it really depends on what you offer and how you want to brand your business. Overall, here are the things that we highly suggest you consider when writing your newsletter.
How to increase click rate on emails? This is a very tricky question because it always depends on a lot of stuff and by a lot we mean — A LOT. So, we suggest to actually follow this checklist that we have formulated to help you get a bigger picture of what should be done.
Colourpop is a great makeup and skincare brand. It is well-known for its cosmetics and well-appreciated by beauty addicts around the world. We were curious how they gained even more popularity, so we did what we love to do - review their funnel. Let’s see all their good practices and what they could improve on their website!
The global eCommerce industry is pegged at a whopping $4.89 trillion in 2021, according to Shopify. If you get it right, it’s a profitable and borderless industry that you could take advantage of.