We love this brand to be honest. That's why it's interesting for us to review them, as they do an incredible job on their ecommerce funnel. These funnels at a glance series are always shorter than we'd like to, but for now — let's focus on the main takeaways.
It's not only about your products — it's about your brand and your universe. The copies that Frank Body use across their website is specific to their universe, and you can’t find it anywhere else. That's honestly some super great work. When you're a client, you're not only a client — you're part of the frank-furt family. Great job.
What a beauty. Their product grid shows their universe (through their copies and pictures), the massive amount of product reviews they collected, the main benefits and add a level of scarcity with labels pills - especially this "Selling Fast". You don't want to miss that.
When you start to have more than 8+ products available on your store, make sure to highlight some ways for visitors to bundle their purchase through specific kits. That will work right away and will help you get a better average amount per purchase.
It's powerful. You can rely on your amount of product reviews and your average score — but if you get a priceless review, make sure to highlight it.
That's more and more implemented in successful stores. Make your navigation even smoother with this kind of navigation bar.
As a skincare brand, you need to disclose all your ingredients as the market has been so conscious about what brands are putting into their formulas. Make this section readable and understandable by anyone — and don't forget to be creative as well!
Get your funnel reviewed and know how to start converting better than ever before! Start right here.
I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.
Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!
This calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.
This email A/B test significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.
Search Engine Optimization (SEO) is key to getting your website found and for you to take advantage of the phenomenal use of search engines as the starting point for most users’ journey on the web -- to find answers, to look for information, to compare product A with product B, to look for solutions, to find local stores or merchants, and also to buy.
As far as proven eCommerce marketing strategies go, while we use the word “try” in the title, what we really mean is that you “should”. By the end of 2022, global eCommerce will be worth a whopping $5.55 Trillion. By 2023, eCommerce is going to be worth $6.17 Trillion. If anything, eCommerce is only going to get bigger and is a viable opportunity for any eCommerce brand.
Landing pages -- unlike regular pages -- help convert better. Use them generously for all campaigns. eCommerce conversions -- along with sign ups with tracking pixels happen on landing pages. Sales happen on eCommerce product pages. All of this is tracked.
One way to challenge big brands is to leverage data. Which data? Yours
To help boost your Shopify store conversion rates, you’ll need a holistic approach.
What do customers want to see? Truth is, it really depends on what you offer and how you want to brand your business. Overall, here are the things that we highly suggest you consider when writing your newsletter.
How to increase click rate on emails? This is a very tricky question because it always depends on a lot of stuff and by a lot we mean — A LOT. So, we suggest to actually follow this checklist that we have formulated to help you get a bigger picture of what should be done.
Colourpop is a great makeup and skincare brand. It is well-known for its cosmetics and well-appreciated by beauty addicts around the world. We were curious how they gained even more popularity, so we did what we love to do - review their funnel. Let’s see all their good practices and what they could improve on their website!
The global eCommerce industry is pegged at a whopping $4.89 trillion in 2021, according to Shopify. If you get it right, it’s a profitable and borderless industry that you could take advantage of.