Funnel Review / Frank Body

We love this brand to be honest. That's why it's interesting for us to review them, as they do an incredible job on their ecommerce funnel. These funnels at a glance series are always shorter than we'd like to, but for now — let's focus on the main takeaways.

Work on your copywriting. Again and again.

It's not only about your products — it's about your brand and your universe. The copies that Frank Body use across their website is specific to their universe, and you can’t find it anywhere else. That's honestly some super great work. When you're a client, you're not only a client — you're part of the frank-furt family. Great job.

A product grid that shows benefits, scarcity and universe

What a beauty. Their product grid shows their universe (through their copies and pictures), the massive amount of product reviews they collected, the main benefits and add a level of scarcity with labels pills - especially this "Selling Fast". You don't want to miss that.

Highlight your kits and bundles along your homepage

When you start to have more than 8+ products available on your store, make sure to highlight some ways for visitors to bundle their purchase through specific kits. That will work right away and will help you get a better average amount per purchase.

Pick your best reviews and make sure people read them

It's powerful. You can rely on your amount of product reviews and your average score — but if you get a priceless review, make sure to highlight it.

A navigation bar that showcase your product

That's more and more implemented in successful stores. Make your navigation even smoother with this kind of navigation bar.

Boring doesn't have to be

As a skincare brand, you need to disclose all your ingredients as the market has been so conscious about what brands are putting into their formulas. Make this section readable and understandable by anyone — and don't forget to be creative as well!

What about your own funnel analysis?

Get your funnel reviewed and know how to start converting better than ever before! Start right here.

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