Funnel Review / KKW Beauty

In this review, we'll do a quick analysis (10 mins) of the ecommerce funnel of KKW Beauty: a makeup brand, known for its products drops that only last a few hours, before they ran out of stock.

How do they deal with this scarcity and the launches sequences? How to organize an eshop while having both must-have products always available - and highlight special collection that will be out of stock soon?

We'll review

  • Their homepage, especially the highlight of temporary collections and drops, that are available for a short period of time only. While, at the same time, must-have products have to be highlighted on the website as well,
  • Their makeup product pages, especially how they illustrate all the colours and shades, with a great usage of photos and videos to showcase the range they offer.

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