Funnel Review / KKW Beauty

In this review, we'll do a quick analysis (10 mins) of the ecommerce funnel of KKW Beauty: a makeup brand, known for its products drops that only last a few hours, before they ran out of stock.

How do they deal with this scarcity and the launches sequences? How to organize an eshop while having both must-have products always available - and highlight special collection that will be out of stock soon?

We'll review

  • Their homepage, especially the highlight of temporary collections and drops, that are available for a short period of time only. While, at the same time, must-have products have to be highlighted on the website as well,
  • Their makeup product pages, especially how they illustrate all the colours and shades, with a great usage of photos and videos to showcase the range they offer.

What about your own funnel analysis?

Analyse express de funnel, réalisée pour l'exemple - et parce que j'aime ça.

If you want your own, it's right there!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

>

Improve your eshop with growth strategies

Your products are awesome. What if we could sell more of them?

Get ready for takeoff & land on your dream e-shop

>

Optimize your conversion rate, again and again

Even when there’s none left, there are still some more

Get more with what you already have

>

Improve your funnel performances

"You're only one funnel away" What if we can build this famous funnel together?

Let's build this funnel together!

Growth Insights • More articles

Your CRM action plan to take your ecommerce store to the next level [checklist included]

Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!

Read →

The Perfect Email Journey to get back +25% of your lost checkouts

I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.

Read →

Facebook Ads Budget & Profitability Calculator

This calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.‍

Read →

Emails Metrics A/B Test Significance Test

This email A/B test significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.

Read →

Funnel Review / Peloton

Peloton is a brand well-known for its exercise bikes, treadmills and fitness classes. Take a ride with us as we get a closer look at their funnel. Highlight vendor collections - The home page is the most important part of your site. It helps...

Read →

How to Create SEO-Optimized FAQs To Get More Traffic

SEO-optimized FAQ for your eCommerce store gives people the information they're looking for without them having to leave your website or call customer service.

Read →

What is a Good Conversion Rate On Shopify? [& Tips On How to Improve Conversions]

To help boost your Shopify store conversion rates, you’ll need a holistic approach.

Read →

The Perfect Product Page Structure for Your Ecommerce Store

The Product Page is the most crucial page of your eCommerce store where conversion takes place.

Read →

How to Use Pinterest To Promote Your eCommerce Store

Pinterest is a great platform to promote your eCommerce business.

Read →

eCommerce Personalization Examples & Tactics For Shopify

Personalizing your eCommerce site is a great way to improve conversion rates.

Read →

Top 10 Direct-to-Consumer Brands you need to benchmark your product page

With the top 10 Direct-to-Consumer brands that we’ve reviewed and was able to gather all the juicy details you need in setting up your e-shop’s product page! Whether you are an entrepreneur in beauty, fashion, lifestyle, or food & wine — we got you covered. Check out our list below to find your perfect match:

Read →

Growth Blog • D'autres articles

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
▲ hutte • que 2021 soit spécial • réalisé avec attention