Funnel Review / Weezie

Bathleisure — made better. What a promise! Let's dig into their funnel review in video - we'll list here the main takeaways you can take.

Precious CTA

Their "SHOP LUXURY" CTA is quite interesting - it's classic enough to not trigger interrogation, but it also gives the brand an interesting stand. They have a whole message about Luxury & Upgrades that works well for their branding.

Social proof, again

Never miss this point. Weezie both shows Press Reviews and Customers reviews on their homepage → if you have some, do it. Something more they could have done, would be to implement the press logos right in their reviews carousel, so any visitor would understand that these are professional reviews right away.

Yes, you can link your social media or your ‘About Us’ page. Do it right.

When you link your Instagram account or a content page in certain landing pages, you're always taking the risk of redirecting people out of your funnel flow. It should be specific because if it's not intended for the visitor, it might be a very disturbing experience. Here, having a "Meet Weezie" CTA in the "Our Story" section, what we’ll discover doesn't tell me anything about my destination.

Give credit to User Generated Content you use

Of course. They're a great addition to your product page. But don't steal — make sure your clients agree (and trust us, they will!)

Product variants on the grid right away

When variants are that important when picking a product, do the same as Weezie does: make the choices obvious in the product grid, along with the associated visuals.

The best way to sum-up a review: Would you recommend this product?

Make sure you can ask this question to your clients and then display your ratio along with the product reviews. Yes — I looked bored, but I promise I'm not.

Make sure your “Add to cart" button is always accessible.

When going through custom product flows, your button might slip away, at the very bottom of the page/process. Don't do this → make sure the button is always accessible somewhere.

What about your own funnel analysis?

Get your funnel reviewed and know how to start converting better than ever before! Start right here.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

>

Improve your funnel performances

"You're only one funnel away" What if we can build this famous funnel together?

Let's build this funnel together!

Growth Insights • More articles

The Perfect Email Journey to get back +25% of your lost checkouts

I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.

Read →

Your CRM action plan to take your ecommerce store to the next level [checklist included]

Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!

Read →

Facebook Ads Budget & Profitability Calculator

This calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.‍

Read →

Emails Metrics A/B Test Significance Test

This email A/B test significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.

Read →

Programmatic SEO and eCommerce: What are some best practices? 

Search Engine Optimization (SEO) is key to getting your website found and for you to take advantage of the phenomenal use of search engines as the starting point for most users’ journey on the web -- to find answers, to look for information, to compare product A with product B, to look for solutions, to find local stores or merchants, and also to buy. 

Read →

Proven eCommerce Marketing Strategies To Try in 2023

As far as proven eCommerce marketing strategies go, while we use the word “try” in the title, what we really mean is that you “should”. By the end of 2022, global eCommerce will be worth a whopping $5.55 Trillion. By 2023, eCommerce is going to be worth $6.17 Trillion. If anything, eCommerce is only going to get bigger and is a viable opportunity for any eCommerce brand.

Read →

Why Do You Need Landing Pages For eCommerce Sites? 

Landing pages -- unlike regular pages -- help convert better. Use them generously for all campaigns. eCommerce conversions -- along with sign ups with tracking pixels happen on landing pages. Sales happen on eCommerce product pages. All of this is tracked. 

Read →

Big data for Ecommerce Small Businesses

One way to challenge big brands is to leverage data. Which data? Yours

Read →

What is a Good Conversion Rate On Shopify? [& Tips On How to Improve Conversions]

To help boost your Shopify store conversion rates, you’ll need a holistic approach.

Read →

Benchmark - Email strategies you can learn from these DTC Brands

What do customers want to see? Truth is, it really depends on what you offer and how you want to brand your business. Overall, here are the things that we highly suggest you consider when writing your newsletter.

Read →

How to increase click rate on emails?

How to increase click rate on emails? This is a very tricky question because it always depends on a lot of stuff and by a lot we mean — A LOT. So, we suggest to actually follow this checklist that we have formulated to help you get a bigger picture of what should be done. 

Read →

Funnel Review / Colourpop

Colourpop is a great makeup and skincare brand. It is well-known for its cosmetics and well-appreciated by beauty addicts around the world. We were curious how they gained even more popularity, so we did what we love to do - review their funnel. Let’s see all their good practices and what they could improve on their website!

Read →

5 eCommerce Marketing Strategies You Could Implement (Right Now)

The global eCommerce industry is pegged at a whopping $4.89 trillion in 2021, according to Shopify. If you get it right, it’s a profitable and borderless industry that you could take advantage of. 

Read →

Growth Blog • D'autres articles

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
▲ hutte • que 2021 soit spécial • réalisé avec attention