How can I get newly registered users to start using my service?

Onboarding is key to any product — that’s the first impression you’re giving to new users, and it’s the occasion to lead your users to complete specific actions, that will ensure that they might stick to your product.

For instance, this is usually the best time for users to start doing the main actions to get the value of your product. That could be the setup of their account, use it for this first time, etc. 

It depends a lot of the kind of service you’re proposing and your scale. There are some good practices for this: 

  • Offer them an automated onboarding call through a software like Calendly,
  • Display an onboarding checklist  to you users,
  • Be super clear on the platform on what new users need to do and when. This one is super important and keep in mind that you can never be too specific. You should specify clear & actionable steps.
  • Make this onboarding checklist available through an email journey they receive by email. Take advantage of the fact that you’re the master of time here: you know when users start this process and what they should complete (and when). By email, you can give them specific tasks to complete any specific day or depending on what they have already done. By email, make sure to include only one CTA per email.
  • You can either schedule the emails by day (D0, D+1, etc.) or by conditions (an user has made this action but not this one, etc.).

This is true only if you can identify and measure every onboarding step. Your goal would be to figure out when and where people are dropping, splitting their journey with these measurable steps. Act accordingly, measure again and again to improve overall scores.

As said, that’s where it’s interesting to use different onboarding channels: on the platform, by emails, with a meeting, etc. Because then, you would be able to measure the efficiency of each action on each onboarding step. 

Your main goal, with onboarding, would be to lead your new users to your “wow moment” ie. to this moment where they see the benefits they get from using your product, and will stay to continue using it.

Getting users to “Start using your service” is only a starting point to this “wow moment” — once reached, the likelihood of seeing this user churn in the future becomes way lower.

So make sure to break down your whole onboarding into small steps, measure how much they’re completed, and you’ll see the main friction within your product right away.

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