Onboarding is key to any product — that’s the first impression you’re giving to new users, and it’s the occasion to lead your users to complete specific actions, that will ensure that they might stick to your product.
For instance, this is usually the best time for users to start doing the main actions to get the value of your product. That could be the setup of their account, use it for this first time, etc.
It depends a lot of the kind of service you’re proposing and your scale. There are some good practices for this:
This is true only if you can identify and measure every onboarding step. Your goal would be to figure out when and where people are dropping, splitting their journey with these measurable steps. Act accordingly, measure again and again to improve overall scores.
As said, that’s where it’s interesting to use different onboarding channels: on the platform, by emails, with a meeting, etc. Because then, you would be able to measure the efficiency of each action on each onboarding step.
Your main goal, with onboarding, would be to lead your new users to your “wow moment” ie. to this moment where they see the benefits they get from using your product, and will stay to continue using it.
Getting users to “Start using your service” is only a starting point to this “wow moment” — once reached, the likelihood of seeing this user churn in the future becomes way lower.
So make sure to break down your whole onboarding into small steps, measure how much they’re completed, and you’ll see the main friction within your product right away.
This is one of the questions that we got asked from our weekly Q&A on Instagram. Follow us to get a chance to ask your own questions and don’t forget to subscribe to our newsletter as well for growth strategies that are served fresh out of the oven.
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