I've read a lot and always kept the most useful pieces aside - and I still refer to it. I compiled here these resources that helped me.
All this content is available for free on the Internet. A huge shout out to all the content creators and experts within the industry who wrote these beautiful pieces!
The 3 first articles were written in 2012. They're the first layer.
Of course - the definitions evolved a lot since 2012. These 2 articles and this feed from Quora are amongst the most clear ressources on the subject.
The growth process is a metric process. To establish clear metrics in a company, we need two things : 1/ data 2/ framework. Data can't be used properly if there's no framework to analyze it. Achieving growth means before anything else having proper metrics.
In this part, I'm highlighting ressources helping to design a growth framework. One of the most popular one is the "AARRR - Startup metrics for Pirates" framework - but depending of the characteristics of your product (B2C, B2C, Marketplace, Saas, Evergreen, Freemium, etc.), you'll need to adapt and iterate.
Design rules the use of your product - it has to make your product both pleasant and easy to use. Simpler is better and that relates instantly to growth process.
Growth happens mainly within your product - the design of your user experience is another reflection of the design of your growth strategy. Whatever your growth focus is (Referral, SEO, etc.) - your UI should support it.
Growth happens with a vision in a competitive environnement (or at least soon-to-be, be prepared!).
In the following parts, the ressources are coming from Ben Thompson's blog, Stratechery. These are the 3 topics covered by his newsletter that I find highly related to any growth process design.
Aggregation Theory describes how platforms (i.e. aggregators) come to dominate the industries in which they compete in a systematic and predictable way. Aggregation Theory should serve as a guidebook for aspiring platform companies, a warning for industries predicated on controlling distribution, and a primer for regulators addressing the inevitable antitrust concerns
The fundamental impact of the Internet is to make distribution itself a cheap commodity — or in the case of digital content, completely free. [...]Power comes not from production, not from distribution, but from controlling consumption: all markets will be demand-driven; the extent to which they already are is a function of how digitized they have become.
My experience within the Saas B2B world showed me how Sales could rapidly become a harsh topic. Pricing change is the norm the first year and keeping a strategy for more than 6 months require force. Here are the ressources I needed to keep a mind straight.
There's something wonderful in this industry - people love to share their journeys. Here are the ones that I found the most interesting!
How to stay up-to-date?
Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!
I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.
This calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.
This email A/B test significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.
Colourpop is a great makeup and skincare brand. It is well-known for its cosmetics and well-appreciated by beauty addicts around the world. We were curious how they gained even more popularity, so we did what we love to do - review their funnel. Let’s see all their good practices and what they could improve on their website!
The global eCommerce industry is pegged at a whopping $4.89 trillion in 2021, according to Shopify. If you get it right, it’s a profitable and borderless industry that you could take advantage of.
Peloton is a brand well-known for its exercise bikes, treadmills and fitness classes. Take a ride with us as we get a closer look at their funnel. Highlight vendor collections - The home page is the most important part of your site. It helps...
SEO-optimized FAQ for your eCommerce store gives people the information they're looking for without them having to leave your website or call customer service.
To help boost your Shopify store conversion rates, you’ll need a holistic approach.
The Product Page is the most crucial page of your eCommerce store where conversion takes place.
Pinterest is a great platform to promote your eCommerce business.
Personalizing your eCommerce site is a great way to improve conversion rates.