There are several ways to analyze a leaking funnel — and especially how to identify these leaks. We’re breaking down these analyses into two categories that can be used together.
In order to get a sense of where your users are dropping within a very same page, you don’t have much of a choice.
You should carefully pick the events you’re measuring, and select them so you can build your funnel within the page.
Most of the cases, the main events you’ll look forward to are:
With your two main metrics - Page views and # Purchases, even within a simple page, these can give you a funnel such as:
That could be your on-page funnel: once you do have these figures, you’ll be able to understand where users are dropping out and which parts of your page you should focus on to get better results.
With Google Tag Manager, you could implement this tracking pretty easily and make it available for analysis on Google Analytics as well. Reach out if you have any questions, but this article might help: How to fix my landing page bounce rate?
Things are getting interesting! With a funnel that lasts several pages, you have the opportunity to have better analytics in place, and more opportunities as well to optimize your funnel, so you can get better performances.
First, list your pages in order, and you can simply start by analyzing your page views.
For instance, if you have 4 pages in place:
If you have this kind of figures, it means that:
Pretty simple, right? Just with your page views, you can see your weaknesses and strengths right away.
Then the question becomes - how can you improve your weak page?
Look no further that the beginning of this post: you can consider each page as its own, and run the same analysis once again!
This is one of the questions that we got asked from our weekly Q&A on Instagram. Follow us to get a chance to ask your own questions and don’t forget to subscribe to our newsletter as well for growth strategies that are served fresh out of the oven.
Your products are awesome. What if we could sell more of them?
"You're only one funnel away" What if we can build this famous funnel together?
Even when there’s none left, there are still some more
I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.
Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!
This calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.
This email A/B test significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.
Search Engine Optimization (SEO) is key to getting your website found and for you to take advantage of the phenomenal use of search engines as the starting point for most users’ journey on the web -- to find answers, to look for information, to compare product A with product B, to look for solutions, to find local stores or merchants, and also to buy.
As far as proven eCommerce marketing strategies go, while we use the word “try” in the title, what we really mean is that you “should”. By the end of 2022, global eCommerce will be worth a whopping $5.55 Trillion. By 2023, eCommerce is going to be worth $6.17 Trillion. If anything, eCommerce is only going to get bigger and is a viable opportunity for any eCommerce brand.
Landing pages -- unlike regular pages -- help convert better. Use them generously for all campaigns. eCommerce conversions -- along with sign ups with tracking pixels happen on landing pages. Sales happen on eCommerce product pages. All of this is tracked.
One way to challenge big brands is to leverage data. Which data? Yours
To help boost your Shopify store conversion rates, you’ll need a holistic approach.
What do customers want to see? Truth is, it really depends on what you offer and how you want to brand your business. Overall, here are the things that we highly suggest you consider when writing your newsletter.
How to increase click rate on emails? This is a very tricky question because it always depends on a lot of stuff and by a lot we mean — A LOT. So, we suggest to actually follow this checklist that we have formulated to help you get a bigger picture of what should be done.
Colourpop is a great makeup and skincare brand. It is well-known for its cosmetics and well-appreciated by beauty addicts around the world. We were curious how they gained even more popularity, so we did what we love to do - review their funnel. Let’s see all their good practices and what they could improve on their website!
The global eCommerce industry is pegged at a whopping $4.89 trillion in 2021, according to Shopify. If you get it right, it’s a profitable and borderless industry that you could take advantage of.