There are several ways to analyze a leaking funnel — and especially how to identify these leaks. We’re breaking down these analyses into two categories that can be used together.
In order to get a sense of where your users are dropping within a very same page, you don’t have much of a choice.
You should carefully pick the events you’re measuring, and select them so you can build your funnel within the page.
Most of the cases, the main events you’ll look forward to are:
With your two main metrics - Page views and # Purchases, even within a simple page, these can give you a funnel such as:
That could be your on-page funnel: once you do have these figures, you’ll be able to understand where users are dropping out and which parts of your page you should focus on to get better results.
With Google Tag Manager, you could implement this tracking pretty easily and make it available for analysis on Google Analytics as well. Reach out if you have any questions, but this article might help: How to fix my landing page bounce rate?
Things are getting interesting! With a funnel that lasts several pages, you have the opportunity to have better analytics in place, and more opportunities as well to optimize your funnel, so you can get better performances.
First, list your pages in order, and you can simply start by analyzing your page views.
For instance, if you have 4 pages in place:
If you have this kind of figures, it means that:
Pretty simple, right? Just with your page views, you can see your weaknesses and strengths right away.
Then the question becomes - how can you improve your weak page?
Look no further that the beginning of this post: you can consider each page as its own, and run the same analysis once again!
This is one of the questions that we got asked from our weekly Q&A on Instagram. Follow us to get a chance to ask your own questions and don’t forget to subscribe to our newsletter as well for growth strategies that are served fresh out of the oven.
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