Funnel Review / Open Spaces

In order to get a better understanding of what a good marketing funnel is, let’s review the shop of Open Spaces, and let’s take a few minutes to highlight their strengths and what they could do better.

Open Spaces is an online DTC storage units brand, characterized by an intelligent and efficient e-commerce strategy to convert their audience, both for items being over 400€ (such as storage furniture) and for items lower than 50€ (especially for smaller accessories).

They offer a wide range of products and they manage to display all of them in a consistent way, but the most impressive thing is that they manage to change the sales process in order to be able to sell several items at once!

First objective – Get a lead for every new visitor

When you visit the website for the first time, the navigation is quickly interrupted by a pop-up window offering a 15% discount: you can understand the message just by reading the title, and the conversion rate for this kind of pop-upop-ups is usually very high - about 30%. Since Open Spaces deals with a qualified audience, visitors are well-advised to quickly send their e-mail addresses to get a 15% special offer. And it’s especially true given that 1/ the price of the products may be high 2/ the promo code is still displayed straight after, without interrupting the navigation.

On the homepage, you immediately understand what it’s all about

In this regard, they built a great homepage: you can see their 3 main value propositions straightaway:

  • Essential storage items,
  • Long-lasting products,
  • Suitable for any interior space.

And throughout the navigation on the website, you can see the products displayed in real-life situations through nice videos. These videos are flowing and they show the products as they could be placed in your own home – and often, they are displayed together, and not alone!

Straight after that, they point out two kinds of reviews: customer opinions and quotes from magazines and newspapers, especially from the specialized press. It’s obviously a way to immediately boost the social proof and to convince about the merits of the products.

An efficient upsell strategy, that you can directly experience on the product page

In the video, you can see how their upselling works, in order that the consumers fill their shopping cart and spend more, by adding some extra products under 50€. When you are ready to buy a furniture item for 400€, it’s important for the online shopping manager to optimize the shopping cart of the customers: the more products you add, the better it is.

Opens Spaces knows how to deal with this issue: throughout the navigation, on the homepage, on the products pages and through the reviews, you can see the items in real-life situations, in the interior spaces. Most of the time, the most important products (those over 400€) are displayed with the accessories, so you can see how they can be combined and used.

Once you are on the product page, a section shows the “frequently bought together” items and they make up a bundle that the customers can select and add to their cart with one click.

Even when the product is in the shopping cart, there are some other product recommendations and the aim remains the same: arousing interest. 

This upsell process, unlike Native for instance, works without any catchphrase or pop-up: it gets quite simply into the navigation and the sales funnel.

Why not getting your own funnel analysis?

This brief funnel analysis was made as an example. We love doing that – it’s our job.

We analyse and improve funnels all day long. So, if you need advice for your own conversion funnel and your landing page, you’re in the right place. 

You will get a detailed review of your funnel through a video (about 1h) and a written report, with some elements that you will be able to implement immediately.

If you are interested, please click here.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

>

Improve your eshop with growth strategies

Your products are awesome. What if we could sell more of them?

Get ready for takeoff & land on your dream e-shop

>

Optimize your conversion rate, again and again

Even when there’s none left, there are still some more

Get more with what you already have

>

Improve your funnel performances

"You're only one funnel away" What if we can build this famous funnel together?

Let's build this funnel together!

Growth Insights • More articles

Your CRM action plan to take your ecommerce store to the next level [checklist included]

Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!

Read →

The Perfect Email Journey to get back +25% of your lost checkouts

I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.

Read →

Facebook Ads Budget & Profitability Calculator

This calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.‍

Read →

Emails Metrics A/B Test Significance Test

This email A/B test significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.

Read →

Funnel Review / Colourpop

Colourpop is a great makeup and skincare brand. It is well-known for its cosmetics and well-appreciated by beauty addicts around the world. We were curious how they gained even more popularity, so we did what we love to do - review their funnel. Let’s see all their good practices and what they could improve on their website!

Read →

5 eCommerce Marketing Strategies You Could Implement (Right Now)

The global eCommerce industry is pegged at a whopping $4.89 trillion in 2021, according to Shopify. If you get it right, it’s a profitable and borderless industry that you could take advantage of. 

Read →

Funnel Review / Peloton

Peloton is a brand well-known for its exercise bikes, treadmills and fitness classes. Take a ride with us as we get a closer look at their funnel. Highlight vendor collections - The home page is the most important part of your site. It helps...

Read →

How to Create SEO-Optimized FAQs To Get More Traffic

SEO-optimized FAQ for your eCommerce store gives people the information they're looking for without them having to leave your website or call customer service.

Read →

What is a Good Conversion Rate On Shopify? [& Tips On How to Improve Conversions]

To help boost your Shopify store conversion rates, you’ll need a holistic approach.

Read →

The Perfect Product Page Structure for Your Ecommerce Store

The Product Page is the most crucial page of your eCommerce store where conversion takes place.

Read →

How to Use Pinterest To Promote Your eCommerce Store

Pinterest is a great platform to promote your eCommerce business.

Read →

eCommerce Personalization Examples & Tactics For Shopify

Personalizing your eCommerce site is a great way to improve conversion rates.

Read →

Growth Blog • D'autres articles

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
▲ hutte • que 2021 soit spécial • réalisé avec attention