Tout d'abord, abordons la raison pour laquelle il est important de résoudre les problèmes de chargement.
La réponse est... pas tant que ça. Mais avoir un site Web lent est un signal extrêmement négatif pour le SEO.
Donc, une fois que vous vous êtes assuré que votre site Web se charge assez rapidement, ne passez pas trop de temps à optimiser ce point. Une fois que votre site Web a une rapidité « correcte », vous feriez mieux de passer du temps à créer du contenu, si le référencement est votre objectif.
Cependant, même si ce point n'est pas si important pour le SEO, il est très important à des fins de conversion. Les visiteurs se convertiront plus rapidement s'ils ne sont pas freinés par la lenteur du chargement à chaque étape de l'entonnoir.
Assurez-vous donc d'en faire votre priorité, compte tenu de votre objectif et de votre temps.
Le meilleur outil à utiliser pour ce cas est Lighthouse : https://developers.google.com/web/tools/lighthouse.
Procédez à un audit de votre site Web et cet outil vous indiquera les principaux problèmes que vous devez résoudre, ainsi qu'un score de Performance et de SEO :
Ensuite, vous devrez suivre les opportunités à améliorer afin que votre site Web puisse se charger plus rapidement :
Voici comment les résoudre:
Ceci était l’une des questions qui nous a été posée lors de nos questions-réponses hebdomadaires sur Instagram. Suivez-nous pour poser votre propre question et n'oubliez pas de vous abonner à notre newsletter pour connaître toutes les stratégies de croissance pour votre activité fraîchement servies sur un plateau.
Vos produits sont géniaux. Et si on en vendait plus ?
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