First, let’s understand why fixing loading issues is important.
The answer is... not that much. But having a slow website is an extremely negative signal for SEO.
So, once you make sure that your website loads pretty quickly, don’t spend too much time over optimizing this. Once your website is “regular” fast, you better spend time on crafting content, if SEO is your focus.
However, while it’s not that important for SEO, it is very important for conversion purposes. People will convert better if they’re not dragged down by slow loading pages at each step of the funnel.
So make sure to pick your priority, given your focus and your time.
The best tool to use here is Lighthouse: https://developers.google.com/web/tools/lighthouse.
Run an audit of your website and it will give you the main issues you need to fix, along with a Performance score and SEO scores:
Then, you’ll have to follow the opportunities to work on, so your website could load faster:
Here’s how to fix them:
This is one of the questions that we got asked from our weekly Q&A on Instagram. Follow us to get a chance to ask your own questions and don’t forget to subscribe to our newsletter as well for growth strategies that are served fresh out of the oven.
I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.
Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!
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Search Engine Optimization (SEO) is key to getting your website found and for you to take advantage of the phenomenal use of search engines as the starting point for most users’ journey on the web -- to find answers, to look for information, to compare product A with product B, to look for solutions, to find local stores or merchants, and also to buy.
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One way to challenge big brands is to leverage data. Which data? Yours
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Colourpop is a great makeup and skincare brand. It is well-known for its cosmetics and well-appreciated by beauty addicts around the world. We were curious how they gained even more popularity, so we did what we love to do - review their funnel. Let’s see all their good practices and what they could improve on their website!
The global eCommerce industry is pegged at a whopping $4.89 trillion in 2021, according to Shopify. If you get it right, it’s a profitable and borderless industry that you could take advantage of.