First, let’s understand why fixing loading issues is important.
The answer is... not that much. But having a slow website is an extremely negative signal for SEO.
So, once you make sure that your website loads pretty quickly, don’t spend too much time over optimizing this. Once your website is “regular” fast, you better spend time on crafting content, if SEO is your focus.
However, while it’s not that important for SEO, it is very important for conversion purposes. People will convert better if they’re not dragged down by slow loading pages at each step of the funnel.
So make sure to pick your priority, given your focus and your time.
The best tool to use here is Lighthouse: https://developers.google.com/web/tools/lighthouse.
Run an audit of your website and it will give you the main issues you need to fix, along with a Performance score and SEO scores:
Then, you’ll have to follow the opportunities to work on, so your website could load faster:
Here’s how to fix them:
This is one of the questions that we got asked from our weekly Q&A on Instagram. Follow us to get a chance to ask your own questions and don’t forget to subscribe to our newsletter as well for growth strategies that are served fresh out of the oven.
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