Here are the different topics you need to work on before launching your online store - from your home page to your product pages, on a technical as on legal level.
Your homepage must succeed in showing all your visitors what you do and the products you offer, in a unique way. Avoid to look like another site or highlight points that are generic and applicable to many other sites.
Be specific, clear, and unique.
A proper home page makes it easy for all visitors to understand your offering and how they can purchase your products.
Special attention should be given to all items accessible without having to scroll - this section is what we also call “Above the fold”. On mobile and desktop, your visitor should immediately understand what you are selling, why it is interesting and how to purchase.
Usually by using an online store CMS like Shopify, WooCommerce, BigCommerce or other, your product pages are pre-built, even in a basic way.
Here are the elements that must be included - adjustments should be made according to your sector (beauty care, alcohol, food - not all product pages can be alike), but this list is essential to have a good working performance.
The goal? Suppress any possible hesitation the visitor might have in ordering your product. The page should be read smoothly, and each section should be a reassuring element that aims to convert the visitor.
We have a benchmark of product pages that you might want to check: Benchmark.
Also - if you have multiple product categories, don't forget to set up your Collections pages as well.
The main technical elements to be put in place. The main ones are Analytics (to measure the activity on your site) and the loading speed of your website. If your site is taking too long to load, the quality of your images won't matter, because you'll convert fewer visitors.
Having a look at what's going on in your specific industry can be interesting on several levels: both, to compare yourself, as to understand how to differentiate yourself.
We have several resources to offer you.
First, benchmarks:
Your products are awesome. What if we could sell more of them?
Even when there’s none left, there are still some more
Do more with less
I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.
Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!
This calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.
This email A/B test significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.
The perennial, ever-so-sticky question: How much does an e-commerce website cost? The answers will vary. Also, the answer you don’t like: It depends.
Personalizing your eCommerce site is a great way to improve conversion rates.
Learn how to create FAQ (Frequently Asked Questions) for eCommerce and you’d not only do a service for your potential customers but also save time answering questions (on live chat, email, phone, or otherwise).
Search Engine Optimization (SEO) is key to getting your website found and for you to take advantage of the phenomenal use of search engines as the starting point for most users’ journey on the web -- to find answers, to look for information, to compare product A with product B, to look for solutions, to find local stores or merchants, and also to buy.
As far as proven eCommerce marketing strategies go, while we use the word “try” in the title, what we really mean is that you “should”. By the end of 2022, global eCommerce will be worth a whopping $5.55 Trillion. By 2023, eCommerce is going to be worth $6.17 Trillion. If anything, eCommerce is only going to get bigger and is a viable opportunity for any eCommerce brand.
Landing pages -- unlike regular pages -- help convert better. Use them generously for all campaigns. eCommerce conversions -- along with sign ups with tracking pixels happen on landing pages. Sales happen on eCommerce product pages. All of this is tracked.
One way to challenge big brands is to leverage data. Which data? Yours
To help boost your Shopify store conversion rates, you’ll need a holistic approach.
What do customers want to see? Truth is, it really depends on what you offer and how you want to brand your business. Overall, here are the things that we highly suggest you consider when writing your newsletter.
How to increase click rate on emails? This is a very tricky question because it always depends on a lot of stuff and by a lot we mean — A LOT. So, we suggest to actually follow this checklist that we have formulated to help you get a bigger picture of what should be done.
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