Here are the different topics you need to work on before launching your online store - from your home page to your product pages, on a technical as on legal level.
Your homepage must succeed in showing all your visitors what you do and the products you offer, in a unique way. Avoid to look like another site or highlight points that are generic and applicable to many other sites.
Be specific, clear, and unique.
A proper home page makes it easy for all visitors to understand your offering and how they can purchase your products.
Special attention should be given to all items accessible without having to scroll - this section is what we also call “Above the fold”. On mobile and desktop, your visitor should immediately understand what you are selling, why it is interesting and how to purchase.
Usually by using an online store CMS like Shopify, WooCommerce, BigCommerce or other, your product pages are pre-built, even in a basic way.
Here are the elements that must be included - adjustments should be made according to your sector (beauty care, alcohol, food - not all product pages can be alike), but this list is essential to have a good working performance.
The goal? Suppress any possible hesitation the visitor might have in ordering your product. The page should be read smoothly, and each section should be a reassuring element that aims to convert the visitor.
We have a benchmark of product pages that you might want to check: Benchmark.
Also - if you have multiple product categories, don't forget to set up your Collections pages as well.
The main technical elements to be put in place. The main ones are Analytics (to measure the activity on your site) and the loading speed of your website. If your site is taking too long to load, the quality of your images won't matter, because you'll convert fewer visitors.
Having a look at what's going on in your specific industry can be interesting on several levels: both, to compare yourself, as to understand how to differentiate yourself.
We have several resources to offer you.
First, benchmarks:
Your products are awesome. What if we could sell more of them?
Even when there’s none left, there are still some more
Do more with less
I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.
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