Are you launching your online store? Here is the checklist you should follow

Here are the different topics you need to work on before launching your online store - from your home page to your product pages, on a technical as on legal level.

Your homepage

Your homepage must succeed in showing all your visitors what you do and the products you offer, in a unique way. Avoid to look like another site or highlight points that are generic and applicable to many other sites.

Be specific, clear, and unique. 

A proper home page makes it easy for all visitors to understand your offering and how they can purchase your products.

Special attention should be given to all items accessible without having to scroll - this section is what we also call “Above the fold”. On mobile and desktop, your visitor should immediately understand what you are selling, why it is interesting and how to purchase.

  • A title that explains your value proposition
  • High quality visuals that show your products
  • A banner which details the delivery methods (free, from a certain amount & and in how many days)
  • Clear and effective call-to-action (buttons) (Discover, Buy, Start, Add to Cart)
  • Easy access to your main products and / or your main collections.
  • Reviews or social proof that show the main advantages of your products
  • The classic triad “Delivery, Safety, After-Sales Service, Guarantee”, often shown in the form of pictograms.
  • A newsletter form for those wishing to wait for special offers
  • A classic footer, which links at least to your general terms of sale.
  • A link to your FAQ - if necessary, you can integrate the main recurrent questions directly into the homepage, in the form of purchase arguments.
  • A link to a page that explains your mission and / or your brand's values.

Your product pages

Usually by using an online store CMS like Shopify, WooCommerce, BigCommerce or other, your product pages are pre-built, even in a basic way. 

Here are the elements that must be included - adjustments should be made according to your sector (beauty care, alcohol, food - not all product pages can be alike), but this list is essential to have a good working performance. 

The goal? Suppress any possible hesitation the visitor might have in ordering your product. The page should be read smoothly, and each section should be a reassuring element that aims to convert the visitor.

  • An explicit title on what the product is about - do not try to make the visitor guess
  • At least 2 to 3 photos - including at least one photo showing the neutral product and one in context - depending on the industry more photos may be necessary (texture for skincare products, finishes for textiles, etc.)
  • A short and concise description that shows your main selling point. If more information can be viewed, you can create a “Read More” link which displays more details.
  • A feedback unit, which shows from the first scroll (the famous "Above the Fold" section) a summary of the ratings and number of reviews, with a link to display the details. If possible, highlight a review from this section. Don't forget to display your stars ★★★★★.
  • Display the “Deliveries and Returns” disclosure near the “Add to Cart” button
  • You can also indicate on this page other products in your store that are related - or that go well together. 

We have a benchmark of product pages that you might want to check: Benchmark.

Also - if you have multiple product categories, don't forget to set up your Collections pages as well.

Analytics & Technique

The main technical elements to be put in place. The main ones are Analytics (to measure the activity on your site) and the loading speed of your website. If your site is taking too long to load, the quality of your images won't matter, because you'll convert fewer visitors.

  • Aim for your site to load less than 3 seconds on mobile. Here is a resource that can help you.
  • A Facebook Business Manager account, a pixel, an advertising account, a Facebook page and an Instagram account, they should all be owned by the Business Manager
  • A Google AdWords account
  • Set up the essential Analytics: Google Analytics and your Facebook pixel
  • Set up your retargeting audiences on AdWords & Facebook

Legal 

  • Your Legal Notice
  • Your return policy - and your delivery policy
  • Your privacy policy - on the way to GDPR, the famous banner about cookie-use, with a data-management form
  • A contact form so that your shoppers can reach you. Take it a step further and set up a chat box, so that some visitors may share their frustrations with your site. 

Inspiration

Having a look at what's going on in your specific industry can be interesting on several levels: both, to compare yourself, as to understand how to differentiate yourself. 

We have several resources to offer you.

First, benchmarks:

But also funnel analyzes that we carry out regularly.

Auteur : 
Mehdi BOUFOUS
Retrouvez-nous sur YouTube pour des analyses marketing hebdomadaires.
▶ Je m'abonne !
Abonnez-vous à notre podcast hebdomadaire 3615 Marketing.
▶ Notre podcast
Author : 
Mehdi BOUFOUS
Subscribe onYouTube for weekly growth ecommerce best practices.
▶ Subscribe !
Connect with me on Linkedin!
▶ Connect
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

>

Improve your eshop with growth strategies

Your products are awesome. What if we could sell more of them?

Get ready for takeoff & land on your dream e-shop

>

Optimize your conversion rate, again and again

Even when there’s none left, there are still some more

Get more with what you already have

>

Your marketing operations, on steroids

Do more with less

Do more with less

Growth Insights • More articles

The Perfect Email Journey to get back +25% of your lost checkouts

I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.

Read →

Your CRM action plan to take your ecommerce store to the next level [checklist included]

Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!

Read →

Facebook Ads Budget & Profitability Calculator

This calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.‍

Read →

Emails Metrics A/B Test Significance Test

This email A/B test significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.

Read →

How to Create SEO-Optimized FAQs To Get More Traffic

SEO-optimized FAQ for your eCommerce store gives people the information they're looking for without them having to leave your website or call customer service.

Read →

How Much Does an Ecommerce Website Cost?

The perennial, ever-so-sticky question: How much does an e-commerce website cost? The answers will vary. Also, the answer you don’t like: It depends. 

Read →

eCommerce Personalization Examples & Tactics For Shopify

Personalizing your eCommerce site is a great way to improve conversion rates.

Read →

How to Create FAQ Pages For eCommerce: Best Practices for 2023

Learn how to create FAQ (Frequently Asked Questions) for eCommerce and you’d not only do a service for your potential customers but also save time answering questions (on live chat, email, phone, or otherwise). 

Read →

Programmatic SEO and eCommerce: What are some best practices? 

Search Engine Optimization (SEO) is key to getting your website found and for you to take advantage of the phenomenal use of search engines as the starting point for most users’ journey on the web -- to find answers, to look for information, to compare product A with product B, to look for solutions, to find local stores or merchants, and also to buy. 

Read →

Proven eCommerce Marketing Strategies To Try in 2023

As far as proven eCommerce marketing strategies go, while we use the word “try” in the title, what we really mean is that you “should”. By the end of 2022, global eCommerce will be worth a whopping $5.55 Trillion. By 2023, eCommerce is going to be worth $6.17 Trillion. If anything, eCommerce is only going to get bigger and is a viable opportunity for any eCommerce brand.

Read →

Why Do You Need Landing Pages For eCommerce Sites? 

Landing pages -- unlike regular pages -- help convert better. Use them generously for all campaigns. eCommerce conversions -- along with sign ups with tracking pixels happen on landing pages. Sales happen on eCommerce product pages. All of this is tracked. 

Read →

Big data for Ecommerce Small Businesses

One way to challenge big brands is to leverage data. Which data? Yours

Read →

What is a Good Conversion Rate On Shopify? [& Tips On How to Improve Conversions]

To help boost your Shopify store conversion rates, you’ll need a holistic approach.

Read →

Benchmark - Email strategies you can learn from these DTC Brands

What do customers want to see? Truth is, it really depends on what you offer and how you want to brand your business. Overall, here are the things that we highly suggest you consider when writing your newsletter.

Read →

Growth Blog • D'autres articles

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
▲ hutte • que 2021 soit spécial • réalisé avec attention